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Lexus regrets not doing 3-row CUV before RC coupe [UPDATE]

UPDATE: The source clarifies that rather than planning new small cars and crossovers, Lexus intends to rely on the ones it already has in its lineup. The text below has been revised accordingly. Automakers try to give its dealers (and by extension, their customers) the vehicles they're asking for. In Lexus' case, that's come down to a sport coupe and a three-row crossover. The Japanese luxury automaker ended up prioritizing the former with the launch of the RC coupe, but in retrospect, it feels it should have gone with the seven-seater instead. This according to Toyota's North American chief Jim Lentz in speaking to Automotive News at its provisional headquarters in Plano, TX. "In hindsight, if I was making this decision 10 years ago, seeing what I see today, the three-row [crossover] probably would have been the better play to come out first," Lentz to AN. "Strategically that's a more important vehicle to have than necessarily a lower volume, higher priced image product." Crossovers and SUVs represent big business for Lexus, whose five-seat RX (pictured above) is its biggest seller. The more compact NX is off to a solid start as well, but the brand's only three-row offerings are truck-based sport-utes like the GX and LX. Even without the three-row crossover, however, Lexus has been performing admirably. Rising sales have it trailing only BMW and Mercedes in the US market for luxury automobiles. Adding a three-row crossover to target the likes of the Audi Q7 and Mercedes GL will evidently be the next top priority for Lexus, but it's not the only plan the luxury brand has for the near future. Lentz indicated that the company plans to rely on its lineup of near-luxury and entry-level luxury sedans and crossovers moving forward, but isn't interested in going after the Mercedes CLA and Audi A3. "Luxury cars cost a certain dollar amount for a reason," said Lentz. "I don't want to cheapen my cars just to offer a lease that's $20 a month less."

2021 Lexus LC gets modest updates including less weight, new colors

The Lexus LC is already one of our favorite cars, and the 2021 Lexus LC aims to be even a little better. The luxury automaker has made a number of minor changes to the suspension, infotainment and color schemes. Starting under the skin, Lexus found some weight savings in the wheels and suspension. In fact, the new LC has 22 fewer pounds of unsprung weight thanks to lighter rear wheels, aluminum lower control arms, high-strength steel springs, and tubular anti-roll bars rather than solid ones. Lexus says that these improvements along with retuned shocks should give the new LC a softer, smoother ride. That's not all, as Lexus is now including its Active Cornering Assist technology to the stability control system, which brakes the inside wheels in turns to improve cornering ability. Lexus also adjusted the shift logic for the transmissions in both the V8 LC 500 and hybrid LC 500h to be smoother and more responsive. Users of Android phones will also be pleased to know that Android Auto will be standard equipment on the 2021 LC. Apple CarPlay and Amazon Alexa integration will also continue to be standard. So however you like to interact with your phone and media, you'll be covered. There are a few color updates, too. Cadmium Orange and Nori Green Pearl have been added as exterior colors. The latter you may remember from the limited edition 2020 Lexus Inspiration Series model. Inside, black and tan interiors stick around, while the Rioja Red option is replaced by Flare Red. Sadly, the Bespoke White interior, which featured indigo and orange leather and suede has been discontinued. Pricing and availability for the 2021 Lexus LC has not yet been announced.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350