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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

This Lexus hybrid will paint your self-portrait while you drive

To encourage better driving habits, some hybrids use leaves or tree graphics to portray how efficient or inefficiently a driver is, but Lexus has come up with a more unique method of relaying this information. For its Art Is Motion campaign, Lexus has equipped a Lexus IS300h with special software that enables the car to paint a portrait of the driver by combining the skills of generative artist Sergio Albiac with specific inputs from the driver.
A regular photograph is uploaded into the system, but the portrait will vary depending on how the car is driven. Using vehicle speed, engine speed and how often the hybrid system is used, the driver "paints" a self-portrait via the software that has cloned Albaic's creative process, which then shows up on the car's center display screen. If the driver is more cautious and maximizes electric driving, the image will be clear (as shown above), but if the driver accelerates heavily, the picture becomes more abstract. Similarly, slower speeds result in "colder" colors while higher speeds use "virulent" colors - perhaps signifying this type of driving isn't healthy for the environment.
For now, Lexus has only created one Art Is Motion IS300h, and it plans to auction off this car in the future. Lexus released three videos, which are all posted below, to show off this car, but there is no additional information yet about the auction.

2015 Lexus NX offers bold design, compact luxury

Meet the all-new NX, Lexus' entry into the space occupied by the likes of the BMW X1 and Mercedes-Benz GLA. Based off the LF-NX Concept and sharing much of the design language seen on the polarizing IS sedan, the NX looks to be a rather sporty Lexus crossover.
The big news here is under the hood: the NX will be the first Lexus to use a turbocharged engine. That's right, a 2.0-liter, turbocharged four-cylinder can be found in both the NX 200t and NX 200t F Sport. There will also be an NX 300h, and if Lexus' nomenclature remains consistent, we already know all about that one. As of right now, there aren't a lot of details on either powertrain, although with the NX's Beijing debut still over a week away, here's hoping we know more soon.
As for that design... well, we're waiting to see it up close. The initial reaction from the Autoblog team has been mixed so far. Like the IS, there are plenty of sharp angles, while the front is dominated by the brand's spindle grille. Lexus' designers have refined the shape of the headlights, giving them a cleaner overall look than on the pioneering IS. In back, LED taillights come standard. According to Lexus, 17-inch wheels are the base rollers, while 18s are optional.