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This Lexus hybrid will paint your self-portrait while you drive

To encourage better driving habits, some hybrids use leaves or tree graphics to portray how efficient or inefficiently a driver is, but Lexus has come up with a more unique method of relaying this information. For its Art Is Motion campaign, Lexus has equipped a Lexus IS300h with special software that enables the car to paint a portrait of the driver by combining the skills of generative artist Sergio Albiac with specific inputs from the driver.
A regular photograph is uploaded into the system, but the portrait will vary depending on how the car is driven. Using vehicle speed, engine speed and how often the hybrid system is used, the driver "paints" a self-portrait via the software that has cloned Albaic's creative process, which then shows up on the car's center display screen. If the driver is more cautious and maximizes electric driving, the image will be clear (as shown above), but if the driver accelerates heavily, the picture becomes more abstract. Similarly, slower speeds result in "colder" colors while higher speeds use "virulent" colors - perhaps signifying this type of driving isn't healthy for the environment.
For now, Lexus has only created one Art Is Motion IS300h, and it plans to auction off this car in the future. Lexus released three videos, which are all posted below, to show off this car, but there is no additional information yet about the auction.

Lexus RC F GT500 is the Super GT car Daft Punk fans will appreciate [w/video]

Lexus Racing's booth designers at the Tokyo Auto Salon clearly loved a certain French electronic music duo when they decided to promote the new Lexus RC F racecar from the Super GT series. The Daft Punk-inpsired race team appeared ready for a pit stop in this promo photo, wearing custom double-breasted suits made from race gear as well as top hats, headphones and reflective sunglasses.
Lexus Racing showed the car in the summer when it was known as the LF-CC, but the Tokyo Auto Salon gave the public the first chance to see the renamed RC F in full race trim. It replaces the aging Lexus SC 430 GT500 car with a sharper, more aggressive racing weapon making 500 horsepower from a 2.0-liter turbocharged four-cylinder engine.
The RC F, Nissan GT-R and Honda NSX form a trio of new models in the top-spec GT500 arm of Super GT, as the class goes through one of its biggest changes in its history. The GT500 class and DTM in Germany are unifying their rules for the new season. The cars have the same limits on exterior dimensions and weight. The only major difference between them is that the GT500 cars are using 2.0-liter turbocharged four-cylinder engines, and the DTM is using naturally aspirated 4.0-liter V8s in its cars.

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.