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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus RC F GT500 is the Super GT car Daft Punk fans will appreciate [w/video]

Lexus Racing's booth designers at the Tokyo Auto Salon clearly loved a certain French electronic music duo when they decided to promote the new Lexus RC F racecar from the Super GT series. The Daft Punk-inpsired race team appeared ready for a pit stop in this promo photo, wearing custom double-breasted suits made from race gear as well as top hats, headphones and reflective sunglasses.
Lexus Racing showed the car in the summer when it was known as the LF-CC, but the Tokyo Auto Salon gave the public the first chance to see the renamed RC F in full race trim. It replaces the aging Lexus SC 430 GT500 car with a sharper, more aggressive racing weapon making 500 horsepower from a 2.0-liter turbocharged four-cylinder engine.
The RC F, Nissan GT-R and Honda NSX form a trio of new models in the top-spec GT500 arm of Super GT, as the class goes through one of its biggest changes in its history. The GT500 class and DTM in Germany are unifying their rules for the new season. The cars have the same limits on exterior dimensions and weight. The only major difference between them is that the GT500 cars are using 2.0-liter turbocharged four-cylinder engines, and the DTM is using naturally aspirated 4.0-liter V8s in its cars.

Mercedes, Infiniti, Lexus rank tops with mystery shoppers

If you want the best experience possible when buying a new car, then you'd better head down to your local Mercedes-Benz, Infiniti, or Lexus showroom. According a mystery shopper study conducted by the Pied Piper Prospect Satisfaction Index, those three luxury brands ranked highest among the 33 makes surveyed. The highest scoring mainstream brands included GMC, Hyundai, Kia, and Ford.
The study asked 5,203 mystery shoppers about the tactics used by salespeople during their most recent automotive purchases, and found a few interesting parallels along the way. For example, dealers at Infiniti, Land Rover, and Smart leaned heavily on vehicle walk-arounds with potential customers, while Jaguar, Volvo, and Audi were quick to point out exclusive features.
This study contrasts with a similar study conducted by JD Power in 2012. Its Sales Satisfaction Survey listed Mini as the top scorer, while Pied Piper's mystery shoppers ranked the BMW-owned brand below the industry average. Lexus scored highly on both surveys, as did Infiniti and GMC.