2007 Lamborghini Gallardo (white/pearl) on 2040-cars

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Lamborghini Veneno makes full appearance before Geneva debut

This is it: The Lamborghini Veneno supercar that will debut later today in Geneva and, along with the the McLaren P1 and Ferrari Enzo successor, give this motor show in Switzerland no less than three world supercar premieres. A number of images of the Veneno have leaked early, which we've assembled in the attached gallery for your slack-jawed, drool-stained perusal.
The Veneno is reported to mark Lamborghini's 50th anniversary, and will be built in a production run of just three, each with a price tag of around $4.6 million and each one bearing a color of the Italian flag (green, white or red). And no, Richie Rich, you can't have one, because all three are already sold.
As for its mechanicals, the Veneno is supposedly based on the Aventador, which makes sense, though it wears a completely different carbon fiber body that's even more extreme than other recent hypercars from Lamborghini, including the Sesto Elemento and Reventon. It will almost certainly be powered by Lamborghini's 6.5-liter V12 producing around 740 horsepower, while a seven-speed single-clutch transmission will carve up that output on the way to the Veneno's reported top speed of 220 miles per hour.

See $1M-worth of Lamborghinis dangle high above New York

Lamborghinis certainly fly on the road, but for an event in New York City on January 30, they showed that they can hover, too. Lamborghini arranged to have a white 2014 Aventador Roadster and a Gallardo Super Trofeo Stradra Corse lifted by crane to the roof of a 12-story venue for the $1,000-per-ticket Big Game Big Give Super Bowl charity party hosted by comedian Alec Baldwin on Friday, January 31.
The cars arrived at the Tribeca Rooftop on Wednesday night and were lifted by crane up to the venue in the wee hours of Thursday morning. Autoblog friend Ethan Stupp was there and received permission to photograph and film the cars being delivered.
Scroll down to watch a video of the Lamborghinis being lifted into the heavens for the party.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.