2012 Kia Soul Base Hatchback 4-door 1.6l on 2040-cars

Auto blog

Hyundai, Kia announce buyback plan for angry Korean investors

Hyundai's controversial decision last September to move its Korean headquarters to an expansive (and expensive) new facility was met with a swift backlash by shareholders. After making the biggest land purchase in South Korean history, the company's share price took a nine-point nose dive.
Now, in a bid to get back in the good graces of its stockholders, Hyundai and its subsidiary, Kia, will make a $615-million stock buyback plan. Reuters claims this is the first time in ten years that Hyundai has made a buyback offer with the explicit purpose of pumping up share prices.
The total deal bumped up Hyundai's share prices 5.7 percent while Kia is up two percent, although neither company has fully recovered from the battering that followed the headquarters announcement. It's unclear what else it will take for Hyundai to recover the ground it lost during the land deal.

Kia K900 flagship to make advertising debut during Super Bowl

Kia is already solidifying its advertising plans for the 2014 Super Bowl, targeting a 30-second spot for its new, rear-drive K900 sedan during during the biggest football game of the year. The cost for this half-minute of air time? $4 million.
Of course, Kia is no stranger to advertising during the Super Bowl, with the Space Babies and Hot Bot ads of last year and the Mr. Sandman spot in 2012. But the stakes with the K900, which see the Korean brand attempting emulate its corporate cousin/bitter rival Hyundai, by moving into the rear-drive luxury space, are far, far greater. After all, Kia's previous Super Bowl ads were all for models in established segments - the K900 is an entering a realm the brand has never played in before.
The Super Bowl spot will be the first exposure to the K900 for many potential buyers, and considering that the South Korean brand is targeting conquest sales, according to the report from AdAge, it's important that it makes a good showing on such a large stage. As for the theme of the ad, there isn't much speculation from the execs this early in the game, according to AdAge. Looks like we'll be waiting until February to find out.

Kia provides first details on Soul EV arrival, specs

When Bob Dylan and his guitar-driven poetry embraced the amp in the mid-Sixties, he famously endured cries of "Judas!" from at least one dejected folkie. The Voice Of A Generation had gone electric, and apparently not all of his concert-goers were ready for the transition. We suspect the Kia Soul and its dancing hamsters will have an easier time of it.
In early October, Kia confirmed what had already long been rumored - the Soul is going electric, too, and now it's revealing some initial details and specs. The automaker's mega-popular 'box' car will be the company's first EV sold in North America - or indeed, anywhere outside of its home market (Kia has offered its tiny Ray EV to government fleets in Korea in limited numbers). For the moment, officials aren't saying exactly when the Soul EV will hit its North American dealers, but it has pinned down the "second half of 2014," for global overseas deliveries to begin, so it's fair to assume the car will carry a 2015 model year designation.
Kia is touting "class-leading range" in excess of 120 miles