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Kia's brand perception still painfully lags behind reality

I can't tell you how many times I've been driving with friends or family in a decidedly nice Korean press car, only to have a passenger notice the logo on the steering wheel and exclaim, "Wait... this is a Kia?" For every time I roll my eyes at a story with a lede about how Hyundai "is really gaining momentum these days," I get equally annoyed when people comment on how Kia is finally starting to make decent cars. This is hardly news. The brand has been pumping out really solid stuff for a while now.
But as it turns out, not everyone knows that. According to Ward's Auto, speaking to Kia marketing chief Michael Sprague, the automaker recently placed third-to-last in a recent ALG Brand Perception of Quality study, only besting Suzuki and Smart. Wow.
Ward's notes that Kia recently earned a credible sixth place in J.D. Power & Associates' Initial Quality Study, and yet still fell way behind pretty much every other brand in the ALG study. The Korean automaker's cars have also won numerous awards in recent years, and have generally earned positive reviews from the media, Autoblog included.

Kia confirms Cub "four-door coupe" concept for Seoul

Kia has announced it is headed to the Seoul Motor Show with a new sedan concept. Details are still scarce, but the Kia CUB Concept should be small, at under 13 feet long and come with coupe-like proportions. Kia wants the vehicle to "appeal to trend-setting urban dwellers," a notoriously car-hungry market. The automaker says the Cub has a cheerful face decorated with two-point LED headlamps just like those found on the Quoris flagship, but the teaser image above looks a bit more sinister than happy to us. Kia plans to give the Cub a proper unveiling on March 28.
Hyundai has also given us a glimpse at what the company has planned for Seoul with its HND-9 luxury sports coupe. You can refresh yourself on that machine by checking out the post here. You can also take a closer look at the brief press release below.

Kia recalls 2014 Cadenza over wheel fractures

Kia is officially recalling just over 3,100 2014 Cadenza sedans. While that might not seem like a lot of vehicles, the reason for the recall is particularly troubling - the optional 19-inch wheels on these cars are prone to cracking. Doubly troubling? Cold weather tends to make things worse, so if you drove your new Cadenza during this past Winter of Hell, you'll want to get on the horn with your local dealer.
The affected cars, all of which have 19-inch wheels, were built between February 1, 2013 and August 27, 2013. Kia is in the process of notifying owners, and should be completed by the end of the month. Based on the recall documents, it doesn't appear that there have been any injuries or crashes due to the wheel fractures.
Owners will need to report to dealers, where their cars will be fitted with replacement wheels, free of charge. Scroll down for the official bulletin from the National Highway Traffic Safety Administration.