2014 Kia Optima on 2040-cars

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LeBron James to rep Kia K900

"I was a Kia K900 driver and fan before we decided to become partners, so I'm really excited to be Kia's first-ever luxury ambassador." - LeBron James
LeBron James is taking his talents to Kia.

Next-gen Kia Sedona drops more camo, shows KV7 cues

It was just two weeks ago that we saw our first glimpse of the 2015 Kia Sedona testing in full camouflage, but now Kia has stripped away some of the heavy cladding to give us an even better idea what its new minivan will look like. As we pointed out before, the next Sedona doesn't use as many design cues from the 2012 Kia KV7 as we initially hoped, but it should be interesting enough to stand out from the current crop of minivans.
Even though most of the body is still covered with the black and white pattern and the side doors still have cladding, these spy shots show off plenty of details about the new Sedona. Starting up front, Kia gave its minivan a more upright shape that we've seen a lot of on current Kia designs, while the reduced camo also makes the van's new side window shape more obvious. This pinched daylight opening (DLO) along the side is the same as what we saw on the KV7, and the window line dips back down again for the liftgate glass. While we're focused on the rear of the Sedona, that liftgate spoiler looks a lot like what we're used to seeing on the back of a Porsche Cayenne.
Kia has still yet to announce when its new minivan will be unveiled, but as things seem to be pretty far along in development, we'd expect to see something on the 2015 Sedona fairly soon.

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."