2014 Kia Forte Ex on 2040-cars

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Superman joining Kia's Justice League-themed fleet of vehicles

Kia is teaming up with the Justice League once again to create another show car that will be on display at the Chicago Auto Show. At the 2012 SEMA Show, Kia showed off various models inspired by DC Entertainment characters Batman, Aquaman, Flash, Green Lantern and Cyborg, but a Superman-themed Kia Optima Hybrid will roll into the Windy City for next week's show.
In the above drawing, we only get to see a small portion of this car inspired by the Man of Steel, but it will have the requisite red-and-blue paint scheme with Superman's shield on the hood (subtle, it is not).
The previous cars include the Batman Optima, Aquaman Rio, Flash Forte Koup, Green Lantern Soul and Cyborg Forte. All six cars were created to raise awareness for the "We Can Be Heroes" campaign, which helps families in eastern Africa affected by drought and famine.

EPA says it will more closely monitor fuel economy claims from automakers

The unintended acceleration brouhaha at Toyota led to the National Highway Transportation Safety Administration tightening the vise on recall procedures. Likewise, the fuel economy kerfuffle that blew up with Hyundai and Kia's admission of overstated fuel mileage claims could lead to the Environmental Protection Agency policing automaker assertions by performing more audits.
At least, that's what a senior engineer with the government agency said while in Michigan giving a talk, according to a report in Automotive News. What that actually means, however, is still in question. Just ten to 15 percent of new vehicles - something like 150 to 200 cars per year - are rested by the EPA to verify automaker numbers. The EPA's own tests include a "fudge factor" to adjust lab mileage for real-world mileage, and the agency still relies on automakers to submit data for tests that it doesn't have the facilities to perform. How much more auditing can the EPA really expect to do, or perhaps a more relevant question would be how much more accurate could the EPA's audits become?
The price of gasoline, the psychological importance of 40 miles per gallon to a frugal car buyer, an automaker wanting to further justify the price premium of a hybrid, all of these things contribute to fuel economy numbers that insist on creeping upward. Perhaps the senior engineer encapsulated the whole situation best when he said, "Everybody wants a label that tells you exactly what you're going to get, but obviously that's not possible. A good general rule of thumb is that real-world fuel economy is about 20 percent lower than the lab numbers." If the lesson isn't exactly 'buyer beware,' it's at least 'buyer be wary.'

Kia GT five-door approved, will tackle A7, Panamera

Kia might finally be entering the four-door coupe market in the near future with a production version of its GT Concept from the 2011 Frankfurt Motor Show. According to Edmunds, Kia execs at that Paris Motor Show confirmed that the swoopy model finally has been given the green light to go on sale, and that would likely be sometime in 2016 in the US.
Kia would reportedly focus the GT on the US market, but a European version with a diesel is also a possibility. As with the K900 premium sedan, the brand is taking on some established competition with the new model, including the likes of the Audi A7 and Porsche Panamera. Judging from the rest of the Korean company's range, an attractive feature for many buyers would likely be a price several grand lower than the challengers in the segment.
"Four-door coupes aren't necessarily sales champs, but right now they are popular, just as the retro theme was the "in thing" 15 years ago," said auto industry analyst Dave Sullivan from AutoPacific to Autoblog. Something like the GT would also help with Kia's increasing focus on improving its design design because it can "make a statement about what your brand stands for."