2011 Jeep Unlimited 4x4 Suv on 2040-cars

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Jeep Cherokee appears in Chrysler's second Super Bowl spot

The second of three spots produced by Fiat Chrysler Automobiles for this year's Super Bowl featured the all-new 2014 Jeep Cherokee. Aired during the game's half time show, the minute-long ad didn't strike as anything new or innovative from an automaker with a reputation for above average Super Bowl spots, but it did show the controversially styled Cherokee in the best light possible.
Called Restless, the commercial shows young, adventurous types doing the sorts of things that young, adventurous types do: surfing, skateboarding, cliff jumping, staring off into the sky with a pensive expression, etc. Scroll down to watch Restless for yourself and let us know in Comments if Jeep managed to hold your attention during half time.

Jeep Wrangler likely to get aluminum body, will stay in Toledo

Perhaps more than any other vehicle currently for sale in the United States, the Jeep Wrangler is viewed by purist fans as a vehicle that simply must maintain the status quo. In this case, that means a body-on-frame design, solid axles, a relatively large engine sitting up front and a removable top. It's always been that way, and it always will be.
Maybe.
According to the most recent reports, the next-generation Jeep will continue to soldier forth with a full steel chassis underneath its stamped bodywork. The biggest change, reports Automotive News, will be that said panels will be hewn from aluminum instead of steel, a seismic shift of a transition not unlike what's happened with the new Ford F-150. Because it won't be a unibody, the SUV will likely continue to be assembled in Toledo, OH as it (almost) always has been - the latter has been a source of heartburn in recent weeks for the Northwestern city in the Buckeye State.

Marchionne uses racial epithet to describe what must power future Alfa Romeo models

Sergio Marchionne and his Fiat empire have a lot riding on the US return of the Alfa Romeo brand. The endeavor has been in progress for what feels like a lifetime - certainly for as long as Fiat has had the Chrysler brand under its Italian wing.
It's not surprising that Fiat CEO Marchionne needs a perfect first Alfa to mark a return to America. And here's where things get dicey. Nobody would argue with Marchionne's insistence that Alfa Romeo's be powered by Italian engines - as Marchionne himself is quoted to have said at the 2013 Detroit Auto Show, "There are some things that are well done in Italy."
If not what he said, then, it's how he said it that has eyebrows raised. "I cannot come up with a schlock product, I just won't. I won't put an American engine into that car. With all due respect to my American friends, it needs to be a wop engine." Wait, what's that?