1988 Jeep Wrangler Sahara Sport Utility 2-door 4.2l on 2040-cars

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First Jeepster prototype spotted with final, boxy form

The long-awaited baby Jeep is getting closer to production, as evidenced by these spy photos. Previously, the only images of the so-called Jeepster saw it wearing a Fiat 500L body (see below), while this new batch of photos show hefty amounts of camouflage. How is that better? Well, it's very likely there's a production body hiding under all that cladding.
While picking out styling details is virtually impossible thanks to all the camo, as our spies point out, this gives us a very sound idea of the Jeepster's final size. It's small, although we'd argue that it's only slightly smaller than the current Jeep Patriot, based on the images of the newest Jeep sitting in front of an Alfa Romeo Giulietta.
As we reported previously, this little bambino will be built on a Fiat platform, but the styling should be uniquely Jeep - likely to include a somewhat vertical seven-slat grille and round headlights. We can expect to see a production Jeepster, if that ends up being the actual name (Latitude has been rumored, although as that's traditionally a trim level, we imagine there'd be some confusion), when it debuts at the 2014 Geneva Motor Show.

Jeep dealer buries WWII Willys GP in showroom floor

The Willys MB Jeep earned icon status during World War II thanks to its ruggedness, simplicity and go-anywhere ability. Following the war, it didn't take long for the handy vehicles to be scooped up by the public, and a brand slowly grew around the vehicles that has continued to thrive. Fast-forward to present day, where it's not uncommon for auto dealers to try to grab some of the magic of yesteryear by displaying classic models to connect customers with their brands' proud histories. Now, a Canadian Chrysler Group dealer is taking that notion to the extreme by actually making a vintage WWII Jeep part of its foundation.
Bay King Chrysler in Hamilton, Ontario, Canada, recently completed its new showroom, and the franchise really wanted to show its dedication to the Jeep brand. As dealer principal Jamie Richter tells Autoblog, the inspiration for the Jeep installation came from his brother, who became fascinated with a home that had a glass floor looking down into its wine cellar. The company already had the 1943 Willys MB to display, but it had originally planned to build a jungle gym around it for customers' kids. Now, the classic is literally in the floor as customers enter. Richter tells Autoblog that customer reaction so far has been "fantastic."
It's certainly a novel way to bring people into the showroom, and seemingly a nice nod not only to Jeep, but to the men and women who served in the war. If you want to see more about how the Jeep was actually installed and what it looks like, check out this video.

Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog

Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.
Centering around the newest Grand Cherokee model, the luxurious $47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling below.