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Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog

Tue, 19 Feb 2013 20:00:00 EST Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.

Centering around the newest Grand Cherokee model, the luxurious $47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling below.


By Jeffrey N. Ross


See also: Jeep Twitter account hacked, bad language, poor grammar and some hilarity ensue, YouTube tallies votes for this year's top five Super Bowl spots [w/video], 2013 Jeep Wrangler Unlimited Rubicon 4X4.