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Jeep leads list of 25 most patriotic brands
Thu, 04 Jul 2013It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.
Jeep hiring 1,000 part-time workers in Toledo on Wrangler, Cherokee demand
Wed, 12 Mar 2014The new Jeep Cherokee has been quite a success for Chrysler, but its factory workers are getting tired. The automaker has agreed to hire up to 1,000 part-time, temporary employees at its Toledo Assembly Complex where the CUV and Wrangler are built. It will allow the company to keep Jeep production moving, while giving laborers a break.
According to plant manager Chuck Padden in the Toledo Blade, full-time workers are regularly taking on 60 hours a week, and it's beginning to wear on them. "To get them more time off is important to us, to make sure they're refreshed, and can work safely," said Padden.
Chrysler has already hired 380 temporary, part-time workers for the plant, and 50 have been converted to full-time employees. The company is in the process of interviewing the rest of the new hires now and plans to have all 1,000 in place by the summer. They will work between 10 and 30 hours a week mostly on weekends for $15.78 per hour with limited benefits. The temporary positions will last "as long as demand continues for the Jeep Wrangler and the Jeep Cherokee," said Jodi Tinson, Chrysler spokesperson for manufacturing and labor communications, to Autoblog in an email.
Chrysler extending production of current Dodge Avenger, Jeep Wrangler, Grand Caravan
Wed, 24 Jul 2013Are you hesitant to pull the trigger on a brand new Dodge Avenger in hopes that a new one will be coming? Well, don't hold your breath. According to The Detroit News, Chrysler will be extending production of the current Avenger sedan through the end of 2015.
Originally, we heard that the company would kill the Avenger to better focus its midsize sedan efforts on the Chrysler 200 replacement. But then new reports stated there would indeed be an Avenger successor, and that we could see it as early as next January. This Detroit News report cites supplier sources confirming the extension of Avenger production, though Chrysler has not released an official statement on the matter.
These same suppliers say that the current Jeep Wrangler will live on through mid-2018 - that's right, another five years. The Detroit News reports that a replacement for the iconic, go-anywhere Jeep was due in mid-2016.