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Jaguar XE promises to net 'over 75 mpg,' just not for us [w/video]

With around a month away from its world debut on September 8, Jaguar continues to issue a constant drip of updates about its upcoming XE compact luxury sedan that's aiming to take on the BMW 3 Series and Audi A4. Where the company's last bit of info focused on the car's suspension setup, this time Jag's putting the spotlight on the new model's modular platform and making some big promises about it, too. How big? Try over 75 miles per gallon big.
That's the headline figure that Jaguar is claiming for its new sedan, but it's keeping mum on just what powertrain will realize that figure. Furthermore, that result is on the European test cycle, which is more lenient than America's EPA testing regime. In any case, when the XE hits the road, Jag says it will be the most efficient vehicle from the company, ever.
That's thanks in no small part to the aluminum-intensive monocoque chassis underpinning the sedan. It's constructed from a new grade of the lightweight metal called RC 5754 that uses a high portion of recycled material. "The Jaguar XE body uses over 75-percent aluminum content, which far exceeds any other car in its class. This gives us a body structure with unrivaled low weight: it's light but also immensely strong with extremely high levels of torsional stiffness," said Dr. Mark White, Jaguar Chief Technical Specialist; Body Complete.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar releases C-X75 concept build story

If you want to know what was going through the minds of decisionmakers at Jaguar when the company decided to build the batty C-X75 Concept, look no further than the quick video after the jump. Jaguar set about building a car with the performance of a Bugatti Veyron, the electric range of a Chevrolet Volt and the emissions of a Toyota Prius, and they turned to a legendary engineering firm to help make it happen. Williams, the same crew behind Williams F1, helped Jaguar stitch the concept car together, and the result is unlike anything we've seen before.
The twin-charged 1.6-liter four-cylinder mounted amidship is paired with an electric motor at each wheel for a combined output of over 850 horsepower. And, since the whole chassis is hewn from carbon fiber, a production version would've been light enough to give machines like the McLaren P1 and Ferrari LaFerrari a run for their money. Shame they apparently couldn't make the business case work. Watch the concept build story in the video below for yourself.