Jaguar Xjs, V-12, 1991, Black, Tan Leather Interior, Only 82 K Miles on 2040-cars

Auto blog

Weekly Recap: The divergent paths of Tesla and Fisker

There's no doubt that Tesla is downshifting while Fisker has been grinding its gears. But it wasn't always that way.
In the wake of Tesla's recent success, it's easy to forget that there were once two California electric carmakers with bright futures.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Wacky Jaguar crossover mule is a mind-blowing mashup

As Jaguar prepares to introduce its first-ever utility vehicle, our spy shooters have captured this jacked-up XF mule out testing. While a production Jaguar crossover will surely resemble something closer to the recent C-X17 Concept, we can't help but think that the automaker could sell at least a few of these lifted, four-wheel-drive sedans.
Other than proving that Jaguar is hard at work developing this new model using a cobbled-together body, there are some details we can put together about this luxury CUV. For one it's about the same length as an XF, while the ride height is obviously taller and the tire track wider. We're not sure what the rig on top of this mule is for, but the whole car has us reminiscing about the old sedan versions of the Subaru Outback and the AMC Eagle (with a luxury spin, of course).