1990 Jaguar Xjs Convertible V12 on 2040-cars

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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Never-was Jaguar C-X75 hybrid supercar driven by Autocar

There's lucky, and then there's "I got to drive the Jaguar C-X75." The crew from Autocar is among the handful of souls who can honestly make the latter statement. Jaguar invited the publication down for a little time in both the passenger and driver seats around the automaker's proving grounds. While there's no end to the jealousy oozing from our pores, the good news is that there were a few cameras on hand to capture the experience. As you may recollect, the C-X75 Concept was a unique hybrid supercar concept built to duke it out with the likes of the Ferrari LaFerrari, Porsche 918 and the McLaren P1. The British automaker put it on track for production, but unfortunately stopped the project about six months ago.
With a twincharged 1.6-liter four-cylinder engine capable of revving to 10,000 rpm, the C-X75 concept yields 502 horsepower and gets partnered with four electric motors - one at each wheels. A 19kWh lithium-ion battery pack serves up 300kW of power, and combined, the motors and battery are capable of yielding an additional 194 horsepower and 295 pound-feet of torque. Combined, the driveline is good for more than 850 horsepower and 738 pound-feet of torque. Said another way, the C-X75 will do the 0-60 miles per hour dance in under three seconds.
And Autocar got to drive it. You can watch the video for yourself by scrolling below.

2014 Jaguar XJL AWD 3.0

A bit of British nobility floods the senses when piloting the 2014 Jaguar XJ. It's an emotional rush, a perception based on physical surroundings that influence the mind in much the same manner that a stein of pilsner tastes best when consumed in a German beer garden and no sand is softer than that found on a warm Caribbean beach. Jaguar has been assembling cars for nearly 100 years, and few automakers are as equally adept at capturing aristocracy and timelessness within the rich cabins of their luxury offerings.
Jaguar would have no concern if it were the only game in town, but that's far from the truth. The premium full-size luxury segment, which includes vehicles hovering just under or at the six-figure mark, is a contentious grouping that includes the Audi A8, BMW 7 Series, Lexus LS, Mercedes-Benz S-Class and Porsche Panamera. Each of those brings its own game to the battle, and none are easy to dismiss.
To better understand the British perspective and evaluate its latest offering on a land without royalty, I recently spent a week with a long-wheelbase, all-wheel-drive Jaguar XJ in Southern California.