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Freelander name making jump from old Land Rover model to new EV brand

The Jaguar Land Rover House of Brands is about to grow by one. JLR signed a Letter of Intent to license a new brand called Freelander to its Chinese joint-venture partner of 12 years, Chery. For those who missed it, Land Rover sold a compact four-wheel-drive model called the Freelander or LR2, depending on market and generation, from 1997 to 2015. The Freelander didn't get the best press, but that didn't stop it from being popular because, before the Evoque, it was the least expensive way to get into something bearing the green oval. The moniker's rebirth will also apply to "mainstream" products, this time pure-electric vehicles outside of JLR's or Chery's current lineups. What's more, the Freelander range won't be limited to China, although JLR wouldn't say how long it would be before international markets could expect Freelander arrival.  They new cars will be designed by teams from both automakers and sit on Chery's E0X battery-electric architecture. Car News China reports that the E0X can support an 800-volt architecture, Level 3 autonomous driving, and air suspension setups. The platform also plays nice with range-extended EVs, a powertrain type enjoying the same upswing in popularity over there as in other markets. Autocar writes that extended-range EV sales from January 2023 to September 2023 rose 157% over the same span in 2022. Chery's Luxeed R7, above, sits on E0X bones. The Luxeed R7 EV comes in single- and dual-motor variants from 288 horsepower to 489 hp, and offers a maximum range of 531 miles on the Chinese cycle. Previous to this new announcement, Chery said it would also share its M3X platform with the Chery Jaguar Land Rover collaboration, the vehicle structure said to have been developed with Magna International. The M3X is suited to internal combustion and PHEV powertrains. JLR's press release specifies that for now, Freelander will be "an advanced portfolio of electric vehicles," so it's possible future Freelanders will expand powertrain options once the electric lineup gains momentum, or the M3X might be applied to a different set of products.

Ex-Jaguar design boss Ian Callum starts his own design firm

A month ago, Ian Callum stepped down from his position as Jaguar's director of design. In a 20-year career with the English sports car maker, Callum's pen has traced the lines of everything from the original XK, the XJ, the F-Type, I-Pace, and more. Before that, he made use of employ at Aston Martin by contributing to the original DB7, the DB9, the previous Vantage, and the first Vanquish. After a career in service to OEMs that's been brilliant enough to earn him a CBE, for Commander of the Most Excellent Order of the British Empire, Callum has stepped up to take the reins at his eponymous design firm, called "Callum." Established with four fellow ex-Jaguar executives, Callum will design and engineer bespoke and limited-edition creations in the worlds of art, audio, automotive, fashion, lifestyle, and motorsports. The other trio of founding members are program director David Fairborn, engineering director Adam Donfrancesco, and commercial director Tom Bird. Fairbarn was the head of bespoke and special commissions at Jaguar Land Rover, where he helped bring the Lightweight E-Type to life. Donfrancesco left his role as engineering manager for JLR 's bespoke and special commissions; before that, he developed road and race cars like the Aston Martin GT8 and GT12. Bird, after stints at PWC and Barclays, had been commercial manager at JLR, where he shepherded the C-X75 concept into the James Bond movie Spectre. Callum said of the venture, "I wanted to get back to the essence of creativity; the challenge of producing something wonderful and personal. To design the alternative has always been my mantra, but always the beautiful alternative and something to enjoy." The man's still contracted to Jaguar as a brand ambassador, but at 64 years old, he feels "I've got maybe 15 years of design aptitude left, and I want to make the most of it." With 18 employees and based in a 20,000-square-foot facility in Warwick, the firm is ready right now with the engineering and manufacturing machinery to create products in-house. Even with the company's wide remit, we expect to see Callum take a stand in the automotive space. He admitted that he'd "like to take some of the cars I've designed and maybe redo them a little bit," but the team will always consider the entire vehicle, looking to upgrade dynamics and handling, too. We're told the first project will be announced soon.

Jaguar sends off the F-Type with commemorative 75 model

Jaguar is preparing to send the F-Type to the pantheon of automotive history. It unveiled a commemorative model named F-Type 75 that announces the end of a roughly decade-long production run with a small handful of specific design accents inside and out. Offered as a coupe and as a convertible, the 75 stands out from other members of the range with subtle emblems depicting the F-Type's silhouette positioned behind the front wheel arches. The F-Type 75 ships with 20-inch five-spoke wheels finished in gloss black, while the more powerful F-Type R 75 wears 20-inch, 10-spoke wheels with a gloss black and diamond-turned finish.  Inside, the F-Type's silhouette appears on the piece of trim positioned above the infotainment system's display and on the door sills. Every 75 regardless of body style or output comes with the Interior Black Pack and what Jaguar calls "Performance-design" front seats. While a 75-horsepower bump would have been fitting, Jaguar made no mention of mechanical changes. The four- and six-cylinder engines were dropped for the 2022 model year, so the F-Type will end its career with a V8-only range. Power for the base model comes from a 5.0-liter V8 that's supercharged to 444 horsepower and 429 pound-feet of torque, while the R benefits from an evolution of this engine rated at 575 horsepower and 516 pound-feet of torque. The base F-Type is rear- or all-wheel-drive, while the R is rear-wheel-drive-only. Jaguar will begin delivering the F-Type 75 to customers in England in early 2023 — about 75 years after the XK120 made its debut, hence the name. Pricing and availability haven't been announced yet, and Jaguar confirmed to Autoblog that details about the F-Type 75 that will be sold in the United States will be published in December 2022. The company added that 2024 will be the F-Type's last model year. As for what's next, your guess is as good as ours, but it doesn't sound like a direct successor to the F-Type is around the corner. Featured Gallery Jaguar F-Type 75, official images View 12 Photos Jaguar Convertible Coupe Luxury Performance