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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar buys world's largest collection of British cars

Whether you're looking at Bertone going bankrupt or Spyker facing (and subsequently resolving) a large tax bill, it's saddening to see an automaker having to sell off its factory collection. That's why we're glad to report that there are still some acquiring historic vehicles from their pasts. Like Jaguar, which has just bought the largest private collection of classic British cars in the world.
The collection of 543 cars was painstakingly assembled by one James Hull, a British dentist with some 50 dental clinics to his name across the UK and who was keen to find the right buyer to take possession of his life's work and preserve it for years to come.
Of those 543 cars, the majority are of British origin, including over 130 Jaguars. The collection includes seven XK120s, several C- and D-Types, a rare XKSS, eight E-Types, thirty Mark-series Jaguar sedans, nineteen XJS coupes and convertibles, some twenty XJ sedans as well as some pre-war SS models and Swallow sidecars and coachbuilt specials from the company's early days. Among the many noteworthy examples are a rare SS100, an alloy-bodied XK120 and an MK X owned by company founder Sir William Lyons himself, as well as Winston Churchill's Austin, Elton John's Bentley, and racing driver and motorcycle rider Mike Hailwood's E-Type.

Evo pits Jaguar XKR-S vs. Mercedes SL63 AMG in heavyweight droptop fight

We recently received the sad news that the Jaguar XK is ceasing production by the end of the year, but what better way to bid it farewell than with some big, smoky powerslides? The retirement of the sporty GT isn't actually the topic of the latest video from Evo - it's on hand to compete against the Mercedes-Benz SL63 AMG to see which is faster around a track. Still, we can think of it as a wonderful sendoff for the Jag.
Both convertible grand tourers get their laps around the course, and they couldn't be more different. Driver Jethro Bovingdon gets some grins out of them both, but absolutely giggles while behind the wheel of the XKR-S convertible. The SL63 AMG is the more powerful of the two, but as we know, that doesn't always matter at a racetrack. You'll just have to scroll down and watch the video to see which of them is actually the winner.