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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar to sell all-electric cars by 2030, and six electric Land Rovers coming in next five years

Jaguar is making a big transition to become an electric-only car company. The switchover is meant to kickoff in 2025, and by 2030, Jaguar says 100% of its vehicle sales will be of electric models. Land Rover is taking a similar route, but to a lesser extent. The British off-roading brand says that it will introduce six pure electric variants in the next five years, with eyes on 60% of its sales being of electric models by 2030. Its first all-electric model will arrive in 2024, JLR said. An Automotive News report cites CEO Thierry Bollore, saying he expects "almost zero" production of cars with internal combustion engines by 2039, making that the theoretical end date of Land Rover vehicles with ICEs.  JLR, owned by India's Tata Motors, said on Monday the Jaguar brand will lead the way with a fully-electric model range built on a brand-new electric platform. The Land Rover EVs are to be built on a separate electric vehicle architecture to provide for "two clear unique personalities." The Land Rover EVs are said to be finding homes on both the Modular Longitudinal Architecture (MLA) and Electric Modular Architecture (EMA). Both support combustion engine layouts and full EV layouts, but the latter is said to be more biased toward EVs and to exclusively support "advanced electrified ICE." Both brands will be taking advantage of technology from within the Tata Group (JLR's owners) to make this transition happen. There's limited information on the future of certain models for the time being, but Jaguar did say that its previously-planned XJ replacement will no longer have a place in the brand's lineup. That said, Jaguar says the nameplate might stick around, with the assumption it could be used on an all-new future EV. Additionally, Automotive News reports that Jaguar will transition away from SUV-style vehicles, citing Bollore — the theory being that Land Rover takes over and completely fills that space in the future. We'll be wondering about what will become of the F-Pace and E-Pace. Our biggest Jaguar question concerns the F-Type, though. Will we get a fully electric version of the sports car in the future? Jaguar didn't address it, but we certainly hope so. JLR said that as it electrifies its model range, it will keep all three of its British plants open. But Bollore, who took over as chief executive in September, said the carmaker's Castle Bromwich plant in central England would focus on "non-production" activities in the long term.

Jaguar flagship J-Pace crossover due in 2021

We've been talking about a Jaguar J-Pace crossover for four years. In 2016, the large luxury SUV version of the XJ sedan was expected to arrive this year and challenge the Audi Q8, BMW X7, and Mercedes GLS. More recent information from Autocar put the J-Pace's length at roughly 4.9 meters (193 inches), putting the English offering in a bracket with the Mercedes-Benz GLE and the Porsche Cayenne. Dynamics will be the priority, with the J-Pace intended to "beat the Porsche Cayenne at its own game." The Jaguar will supposedly do this with a novel hybrid powertrain arrangement on the launch vehicle. The new Ingenium turbocharged inline-six, expected to be the "mainstream" engine, will turn the front wheels, the rear axle turned by an electric motor. That setup will provide more interior room thanks to the lack of a center tunnel, as well as finer control of torque to the rear wheels for better bad-weather and soft-roading character. Autocar said electric and four-cylinder versions were possible although not confirmed. The magazine said traditional gasoline and diesel versions without the electric motor out back would likely come only in two-wheel drive. However, not only is the phrase "front-wheel drive Jaguar" a terrifically un-sexy string of words, but the Modular Longitudinal Architecture (MLA) platform has supposedly been developed for rear-wheel- and all-wheel-drive cars. The Premium Transverse Architecture (PTA), an evolution of the aged D8 platform, supports the Range Rover Evoque, but all JLR products are planned to migrate to the MLA by 2025. The MLA will come in high-rise, mid-height, and low-rise versions. Products like the coming Range Rover and Defender will utilize the high-rise version. The J-Pace will use the mid-height MLA, along with the rumored Road Rover. The Jaguar F-Pace and Range Rover Velar take the low-rise PLA. These tiers would put a J-Pace roofline beneath the six-foot-two-inch-tall Range Rover and make for a sleeker appearance. Autocar also says that the J-Pace will have more luggage capacity than the Range Rover, quite the trick since the Jaguar won't be as tall and will be around six inches shorter. If it arrives in 2021, the shape could define the next stage in Jaguar design; the next-generation F-Pace has been predicted for 2022, so it could fall into line established by the big brother.