1973 Jaguar V-12 E-type Roadster on 2040-cars

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2014 Jaguar XJL AWD 3.0

A bit of British nobility floods the senses when piloting the 2014 Jaguar XJ. It's an emotional rush, a perception based on physical surroundings that influence the mind in much the same manner that a stein of pilsner tastes best when consumed in a German beer garden and no sand is softer than that found on a warm Caribbean beach. Jaguar has been assembling cars for nearly 100 years, and few automakers are as equally adept at capturing aristocracy and timelessness within the rich cabins of their luxury offerings.
Jaguar would have no concern if it were the only game in town, but that's far from the truth. The premium full-size luxury segment, which includes vehicles hovering just under or at the six-figure mark, is a contentious grouping that includes the Audi A8, BMW 7 Series, Lexus LS, Mercedes-Benz S-Class and Porsche Panamera. Each of those brings its own game to the battle, and none are easy to dismiss.
To better understand the British perspective and evaluate its latest offering on a land without royalty, I recently spent a week with a long-wheelbase, all-wheel-drive Jaguar XJ in Southern California.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar F-Type Coupe patent images exposed, 4-cyl coming?

Last year, Jaguar told us that "if you get a convertible right, it's easy to do a coupe" in reference to a coupe version of the Jaguar F-Type, and now we might be seeing our first unofficial look at a hardtop version of the convertible. The German publication Auto Motor und Sport has dug up what it is reporting to be patent images filed by Jaguar showing the lines of the new coupe.
If these are actually patent drawings, they have definitely been enhanced with color and shadowing compared to what we usually see from OEM patent filings. We wouldn't be surprised if they are just altered images of Jaguar's C-X16 Concept, but either way, it's going to be a sharp car. On top of the new coupe, the article also says that the F-Type could be getting the same 240-horsepower turbocharged four-cylinder engine that is currently used in the Jaguar XF, as well as the Land Rover LR2 and Range Rover Evoque.