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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Jaguar J-Pace crossover spied with diesel hybrid power

The new Jaguar F-Pace is only now hitting dealerships, but the British automaker is already testing a bigger, higher-end example. Allegedly named J-Pace – tying it to the flagship XJ sedan the same way the F-Pace is to the XF (so expect an E-Pace before too long) – Jaguar's engineers stretched the wheelbase and cobbled together a big CUV from an F-Pace's body parts. The biggest giveaway is on the rear door's cutline. A normal F-Pace's shut line runs right into the middle of the rear wheel arch. But on this mule, the door closes well forward of the arch. Outside the axles, Jag has stretched the front overhang – it's far more prominent with a completely different lower intake – and the super-short rear overhang reinforces the idea that we're seeing a longer platform. While we know the wheelbase is longer than the normal F-Pace, the platform underpinning this mule could go one of three ways. First, in what would probably be the most cost-effective route, Jaguar could simply stretch the chassis underpinning the F-Pace. Second, Jag could mine the Land Rover parts bin for a fullsize platform, perhaps from the Range Rover. It's not a crazy idea, and would open the J-Pace to a more potent line of powertrains – hello 5.0-liter, supercharged V8. Finally, the J-Pace could borrow its platform from the XJ sedan. One reason this mule could be riding on a Land Rover platform is because of its powertrain. According to the vehicle lookup on the British Ministry of Transport's website – see the final slide in our gallery above – the mule's number plates belong to a vehicle with a 2.0-liter turbodiesel engine and an electric motor, a diesel hybrid. The fullsize Range Rover is available in such a configuration outside the US, but it uses a 3.0-liter V6. Clearly, the J-Pace is still very early in its development process. That means we shouldn't count on seeing a production-ready vehicle for quite some time. Our spies point to a 2019 debut as a 2020 model. We'll just have to wait and see. Related Video: Featured Gallery Jaguar J-Pace: Spy Shots View 12 Photos Image Credit: KGP Photography Green Spy Photos Jaguar Crossover Hybrid Luxury

Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.