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Infiniti Q30 Concept uncovered in Frankfurt

The curtain has officially been raised on the Infiniti Q30 Concept at the Frankfurt Motor Show, an oft-teased five-door hatchback that will move the neo-luxury brand downmarket to compete with the Audi A3 and Mercedes-Benz CLA-Class. Not only is Infiniti moving down market, it's targeting a younger audience, a field that it hasn't traditionally played in, that wants something different than a hum-drum luxury car. According to Infiniti's marketing director, Hugues Fabre, "Younger customers are coming into the premium segment with their own attitude toward premium-ness."
Infiniti's trademark styling elements are on full display here, from the radically kinked C-pillar and Q50-inspired headlights and grille, to the dramatic character lines on the profile. In the cabin, it looks like an extraterrestrial disco, with a lot of violet lighting, bronzed touchpoints and creamy leather. Ignore the concept car tinsel, though, and you'll see that Infiniti is dead serious when it says the Q30 foreshadows a production model.
We'll have plenty more of the Infiniti Q30, including live images from the 2013 Frankfurt Motor Show floor, very soon. Until then, click over to our Frankfurt coverage page, scroll down for a full press release on the Q30, or click over to the high-res gallery.

Infiniti Q70 adds long-wheelbase model, fresh looks for 2015

After all the work done for the Q50, Infiniti has finally given some attention to its flagship sedan, the Q70 (or, for those that refuse to use the brand's latest nomenclature, the M). While the refreshed sedan sports a few visual tweaks, the big bit of news is that it's the first vehicle in its segment to offer both long- and a short-wheelbase options (keep in mind, both BMW and Audi offer LWBs in China, but not in the US).
Infiniti has stretched the standard car's 114.2-inch wheelbase to 120.1 inches, lengthening the car 7.3 inches overall. Nearly the entire wheelbase increase is dedicated to rear-seat legroom, with a substantial increase of 5.6 inches overall. As for the effect the stretching had on the Q70's looks, well, we actually think it might look better with the longer wheelbase.
It's a nice change of proportions that is complemented by the fresh looks of the facelifted Q70. New head and taillights are the biggest changes, with full LEDs in the back and LED accents in front. There's certainly a bit of Q50 in the front, thanks to both the headlights and the new "double-arch" grille, complete with mesh-finish inserts. In the cabin, material quality looks to remain impressive, with Infiniti's cool silver-dust wood trim being shown off in the press images. Outside of that, interior changes are kept to a minimum.

Analyzing De Nyscchen's 25-year comeback plan for Infiniti

"It took us 25 years to bring Audi back in the US. This kind of thing takes a long time."
When Johan De Nysschen left his post at Audi of America last year to take the seemingly thankless job of leading Infiniti's global operations, it seemed like a familiar scenario. Like Michael Dukakis going from one of two men that could have won the White House to teaching political science at an obscure Florida college.