2012 Infiniti G37 X Sedan 4-door 3.7l Rebuilt Title Only 1590 Miles on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Race Recap: Singapore Grand Prix is about a safety car and submission

The Singapore Formula One Grand Prix is the Monaco GP of the Orient - a weekend known more for its glamour and time-slot than on-track action, with a temporary circuit that punishes every mistake, usually terminally.
Lewis Hamilton in the Mercedes-AMG Petronas got the best of Free Practice 1, opening the curtain on a possible resurgence of Silver Arrows performance. By the time qualifying was done, though, it was his teammate Nico Rosberg who lined up second on the grid, followed by Romain Grosjean with a beautiful performance in the Lotus, Mark Webber in the Infiniti Red Bull, and Hamilton all the way back in fifth. Behind them were Felipe Massa outqualifying Ferrari teammate Fernando Alonso, Jenson Button getting the McLaren into eighth, Daniel Ricciardo with another good Q3 effort to get into ninth, and the shocker of Esteban Gutiérrez getting his Sauber into the top ten for the first time this year.
At the front of the pack was Sebastian Vettel. Again. But he was only ahead of Rosberg by a single tenth of a second...

Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.