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Infiniti aims to "de-Americanize" lineup, add flagship

Nissan launched Infiniti back in 1989 as a US brand, but more recently, Nissan's luxury marque has started focusing on more of a global presence. With a new global headquarters set up in Hong Kong and former Audi bigwig Johan de Nysschen at the helm, Wards Auto is reporting that the automaker's next goal is to create a "de-Americanized" lineup of vehicles.
This plan essentially consists of smaller cars and smaller-displacement engines to make Infiniti more attractive for buyers in Europe and Asia - two regions that tend to skew more toward smaller vehicles and smaller powerplants. To this point, Infiniti has been focused on vehicles better-suited to the US market - in fact, its smallest engine is a 3.7-liter V6 with 330 horsepower, and it doesn't offer a single diesel.
The first step in this transformation will be part of the Daimler-Nissan engine deal that will see a four-cylinder diesel eventually used in the 2014 Q50, but the report also reconfirms the importance of the soon-to-arrive Q30 production model (a concept of which was revealed last week in Frankfurt), along with the idea of a QX30 based on the Nissan Qashqai. There's also the latest projection of a full-electric Infiniti model that Wards says will debut sometime around 2015. Of course, Infiniti isn't giving up on large cars entirely - the reports indicates that Infiniti is planning a fullsize flagship model - possibly named Q80 - to compete against German sedans like the Audi A8, BMW 7 Series and Mercedes-Benz S-Class.

Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

Infiniti ESQ is a Chinese Nissan Juke Nismo

Take a Nissan Juke Nismo, replace all of its suede and Alcantara interior with leather and cross-stitching, replace all of its badging with the words "Infiniti ESQ," and boom! You've got a made-for-China crossover aimed at "the new millennials." Infiniti teased the coming of the ESQ last month, and today, we're treated to pictures taking it in from various toothsome angles.
Whippersnappers with anywhere from 200,000 yuan ($33,507 USD) to 300,000 yuan to spend will get the same 197 horsepower, 1.6-liter turbocharged four-cylinder, sport-tuned CVT and all-wheel drive that we know in the Juke Nismo. We haven't tracked down any other official information about it yet, but potential buyers will get their first look at it during the Chengdu Motor Show that opens later this month, where it will share market-specific notes with Infiniti Q50 L.