2009 Infiniti G37 Sport Convertible Hard Top Nav 48k Mi Texas Direct Auto on 2040-cars

Auto blog

Infiniti keeps us on our toes for Q50 Eau Rouge

If you've been watching the evolving rapprochement between Infiniti and Red Bull Racing, and have wondered what the point was if the Japanese automaker didn't capitalize on its expensive collaboration with the world-champion Formula One team, then Infiniti may finally have the answer come the Detroit Auto Show next month.
That's where Nissan's premium division is set to unveil the Q50 Eau Rouge concept, a show car set to showcase its F1 involvement in the form of a jazzed-up sports sedan. We still don't have much to go on in terms of what the concept car will actually entail beyond a body kit, but Infiniti has launched a dedicated website for the reveal and with it, this teaser video. It still doesn't tell us much, but it's a cool animation just the same, so check it out below.

Infiniti signs four-year deal to become title sponsor of Red Bull Racing

The chief of Infiniti's Formula One motorsport involvement, Andreas Sigl, said just last week that the brand was "going longer and deeper" into its collaboration with Red Bull, and the proof has already come: the Japanese luxury brand has signed a four-year deal to become the title sponsor of Red Bull Racing. From next year the team will be Infiniti Red Bull Racing.
The move cements Infiniti's intention to make the most of the already-ongoing technical collaboration it has had with Red Bull Racing for two years - this year Milton Keynes team has been testing Infiniti's Scratch Heal paint for aero properties and during the young driver test it used KERS batteries that were wholly developed by Infiniti's parent company, Nissan.
Earning a tip of the hat for not giving into cheap-trick branding, the engines will continue to be branded as Renault. Renault/Nissan CEO does not "want any confusion within the Alliance as to who does what."

Infiniti Q80 Inspiration Concept previews a fullsize future of luxury

Well, this certainly looks like a concept, doesn't it? From the wide, portal-esque door opeings to the boattail rear window design, there's just so much about the Infiniti Q80 Inspiration that looks like it would never actually reach production that we're impressed the automaker had the gumption to put the machine together and show it off at the 2014 Paris Motor Show.
This marks the first time that Infiniti has shown any sort of real intent to enter into the rarefied air of the fullsize luxury sedan segment, populated as it is by the likes of the Audi A8, BMW 7 Series and Mercedes-Benz S-Class. Those are extremely heavy hitters to market against, and Infiniti sounds anxious to throw its hat in the ring.
"We aim to do this with elegance, style, and emotion," says Francois Bancon, Infiniti Vice President, Product Strategy. "This car is making a statement. Q80 Inspiration is a precursor of a production model in this segment and, as such, integral to our future."