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Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."

Business booming for Hyundai in 'Bama, new production record set

Although it may be a distinction of mild importance on a global scale, Hyundai announced that last month it set an all-time sales record for the month of April. Digging a little deeper, Hyundai-Blog - an enthusiast site not affiliated with the South Korean automaker - is reporting that another record was set: to go along with 63,315 total sales in April, Hyundai Motor Manufacturing Alabama assembled a record 37,372 Elantra and Sonata sedans.
This doesn't mean that half of Hyundai's April sales came from the Montgomery, AL plant, but it's still a telling sign of just how important this new factory is. The Elantra and Sonata are by far Hyundai's most popular models, accounting for almost 63 percent of all Hyundai sales so far in 2013. Congrats on the achievement, Hyundai.

Hyundai prices three-row Santa Fe from $28,350*

Each extra inch in the wheelbase of the six- and seven-passenger 2013 Hyundai Santa Fe, compared to the five-seat Santa Fe Sport, will cost you $1,000. The larger version of Hyundai's new people carrier is 3.9 inches longer, and whereas the Santa Fe Sport was priced at $24,450, the roomier Santa Fe comes in four flavors that start at $28,350 for the front-wheel drive GLS version. Adding all-wheel drive to the GLS tacks on another $1,750, stepping up to the front-wheel Limited takes you to $33,100, the all-wheel drive Limited topping things out at $34,850. For the true price, you'll need to add *$845 to those prices for freight.
The base price is the same as Hyundai's previous seven-seater option, the Veracruz, slapped on a vehicle with much better looks and more features. Compared to the Santa Fe Sport, the six- and seven-passenger option has 8.5 extra inches in overall length, 1.9 extra inches of second-row legroom and that third row of seating in its hind quarters. The second row can be had as a traditional bench or captain's chairs on the Limited. Under the hood is the same 3.3-liter direct-injection V6 with 290 horsepower and 252 pound-feet of torque, mated to a six-speed Shiftronic transmission, and the same EPA estimated 25 highway miles per gallon for the FWD version.
You also get extra standard amenities like a 115-volt socket, power liftgate and rear-seat climate controls. Check out the press release below to find out all about them.