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Hyundai launches crate engine program with 2.0L four and 3.8L V6

With all the commotion about the aftermarket going on at the SEMA Show in Las Vegas, Hyundai's timing for this announcement is just perfect - the South Korean brand will launch its first crate engine program.
Starting with the 2.0-liter, turbocharged four-cylinder and the 3.8-liter V6 from the Genesis Coupe, the program should push Hyundai even further in to the performance realm. Two versions of the 2.0-liter will be available at first - a $4,500 version, that's ready for its owner to bolt on a turbo of their choosing, or a $6,000 version, which includes the turbo and all its plumbing. Hyundai claims the cheaper version was designed with the aftermarket specifically in mind, as it allows tuners to easily fit larger turbos while spending less coin for parts that will just be tossed. The 3.8-liter V6 will cost $9,000.
"As more Genesis Coupes have entered the pre-owned enthusiast market since its 2009 launch, we've witnessed strong interest in leveraging the low cost potential of this rear-drive platform and its powertrains for the tuner market and motorsports. Now, with our new crate engine program, Hyundai is making it more affordable for these same enthusiasts to modify their Genesis Coupe, or perhaps inject some high-value horsepower into other platforms," said Hyundai's North American president and CEO, John Krafcik.

2015 Hyundai Sonata

Completely redesigning a vehicle competing in a fiercely contested segment requires delicately balancing styling, performance, safety, efficiency, innovation, passenger comfort and pricing, while simultaneously not alienating model loyalists. In other words, it's no simple task.
Automakers generally follow one of two paths. Some take a conservative approach and choose to raise each bar marginally, in an effort to appease all and estrange none. Others strategically take risks and focus on specific attributes in an attempt to shift perception about their vehicle.
With its all-new 2015 Sonata, Hyundai has taken the second approach when overhauling one of its best-selling vehicles. The Korean automaker has executed an impressive number of targeted improvements, yet it's also softened some of its predecessor's qualities in an attempt to demonstrate greater refinement and position its midsize sedan upscale. Whereas the outgoing car successfully aimed to establish itself as a credible contender in the midsize segment, the new model is gunning for customers that might otherwise be seeking entry-level models from luxury automakers.

Next-gen Hyundai Genesis reveals new skin on 'Ring

The launch of the next-generation Hyundai Genesis is drawing closer and closer, and this latest set of spy shots gives us our best look yet at the Korean automaker's new sedan. Caught testing on the Nürburgring, we're not only getting a better look at the finer details of the Hyundai's exterior, but this set of photos gives us a clear view inside the cockpit, as well.
For its new generation, the Hyundai Genesis appears to be moving a bit more upmarket in terms of materials and layout, with a redesigned steering wheel, gauge cluster and center stack. The current car's analog clock appears to be left intact, smack dab in the middle of the heating and cooling controls, but the rest of the updates look decidedly more modern and, if we're honest, a bit German.
Outside, it's obvious that the new Hyundai will wear a more aggressive front fascia, along with what appears to be a more rakish rear deck. Earlier reports have stated that the next Genesis will be much lighter than the current car, and with a much more sporty tune to the suspension. We'll know more when the car is officially revealed, though it's still unclear exactly when that will be.