Hyundai launches crate engine program with 2.0L four and 3.8L V6

Tue, 05 Nov 2013

With all the commotion about the aftermarket going on at the SEMA Show in Las Vegas, Hyundai's timing for this announcement is just perfect - the South Korean brand will launch its first crate engine program.

Starting with the 2.0-liter, turbocharged four-cylinder and the 3.8-liter V6 from the Genesis Coupe, the program should push Hyundai even further in to the performance realm. Two versions of the 2.0-liter will be available at first - a $4,500 version, that's ready for its owner to bolt on a turbo of their choosing, or a $6,000 version, which includes the turbo and all its plumbing. Hyundai claims the cheaper version was designed with the aftermarket specifically in mind, as it allows tuners to easily fit larger turbos while spending less coin for parts that will just be tossed. The 3.8-liter V6 will cost $9,000.

"As more Genesis Coupes have entered the pre-owned enthusiast market since its 2009 launch, we've witnessed strong interest in leveraging the low cost potential of this rear-drive platform and its powertrains for the tuner market and motorsports. Now, with our new crate engine program, Hyundai is making it more affordable for these same enthusiasts to modify their Genesis Coupe, or perhaps inject some high-value horsepower into other platforms," said Hyundai's North American president and CEO, John Krafcik.

We like the idea of crate engines, as it really puts the power in the hands of the tuners and allows them to work far more independently. Hopefully, we'll see Hyundai expand this program. We want to see the crate version of the 5.0-liter V8 from the Genesis R-Spec.

HYUNDAI ANNOUNCES NEW CRATE ENGINE PROGRAM FOR 3.8-LITER V6 AND
2.0-LITER TURBO ENGINES AT 2013 SEMA SHOW

Range of Engine Options start at an Ultra-low $4,500

Both Hyundai Engines offer Significant Crate Engine Program Discounts

LAS VEGAS, Nov. 5, 2013 – Hyundai today announced the creation of a new factory crate engine program at the 2013 SEMA Show in Las Vegas. Under the program, the Lambda 3.8-liter, direct-injected V6 and Theta 2.0-liter, turbocharged 4-cylinder engines will be offered to aftermarket tuners at a significantly lower cost than an equivalent replacement engine. The new engine program begins availability in December 2013.

The 2.0-liter 4-cylinder will be available in two engine configurations: a turbo-ready version priced at $4,500, and a turbo-equipped version, which includes turbocharger, intercooler, and intake air ducting, priced at $6,000. The turbo-ready version was developed specifically for tuners planning more aggressive, aftermarket-based turbocharging solutions, eliminating the costs associated with redundant turbocharging components. The 3.8-liter direct-injected V6 will be offered at $9,000.

Both 2.0- and 3.8-liter crate engines include intake manifolds, ignition coils, injectors, and fuel delivery assemblies. The cost advantages of the crate engine program are achieved via distribution system efficiencies and sub-assembly packaging when compared with the long block replacement engine and its individual sub-assembly cost.

"As more Genesis Coupes have entered the pre-owned enthusiast market since its 2009 launch, we've witnessed strong interest in leveraging the low cost potential of this rear-drive platform and its powertrains for the tuner market and motorsports," said John Krafcik, president and CEO, Hyundai Motor America. "Now, with our new crate engine program, Hyundai is making it more affordable for these same enthusiasts to modify their Genesis Coupe, or perhaps inject some high-value horsepower into other platforms."

These 2.0- and 3.8-liter Hyundai engines represent the powertrain options for the popular rear-drive Genesis Coupe, a favorite in the performance tuner community. In recent years, tuners have proven the scalable power gains possible from these engines with a variety of modifications. The full spectrum of modifications spans from the common, like intake and exhaust, to the most advanced, involving internal engineering of pistons, valves, rods and cranks.

Hyundai 2.0-liter Turbo Engine: Turbo-ready vs. Turbo-equipped

Turbo-ready

2.0-liter Turbo 4-cyl. Engine

Turbo-equipped

2.0-liter Turbo 4-cyl. Engine

MSRP

$4,500

$6,000

Stock Horsepower (SAE)

274 @ 6,000 rpm

274 @ 6,000 rpm

Stock Torque (lb.-ft.)

275 @ 2,000 rpm

275 @ 2,000 rpm

Engine Sub-assemblies Included:

Intake manifold
Coil assembly
Injectors
Fuel rail assembly

Intake manifold
Coil assembly
Injectors
Fuel rail assembly
Turbocharger
Intercooler
Intake air duct

At a rock-bottom $4,500, the Hyundai 2.0-liter turbo-ready engine represents an extremely attractive proposition for standardized spec-engine development, such as those developed for spec-based racing series. For comparison, the Ford 2.0-liter EcoBoost 4-cylinder engine with similar factory output characteristics has an MSRP of $8,000. Hyundai crate engine kits will be sold only through authorized Hyundai dealerships. These engines are covered by Hyundai's 12-month/12,000 mile replacement parts warranty policies and do not fall under the 10-year/100,000 powertrain warranty that applies to new Hyundai vehicles.

At the SEMA show Hyundai announcement, famed tuner Bisi Ezerioha, creator of the 1,000-horsepower Bisimoto Genesis Coupe, was thrilled to be the first tuner to take advantage of Hyundai's new crate engine program, saying, "Hyundai makes impressively robust engines throughout its line-up, so the addition of this crate engine program is sure to raise tuner enthusiasm for radical Hyundai modifications even more."

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance. Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services, complimentary for three years. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

By Brandon Turkus