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First 2014 Hyundai Equus shipment adrift in Pacific Ocean

To all you Hyundai dealers and customers eager to plunk your posteriors into the broad, leather-lined seats of the redesigned 2014 Equus, we have some bad news: Your ship hasn't come in - literally. According to USA Today, a Korean freighter with the first 61 examples of the luxury sedan packed away in its belly has lost engine power in the western Pacific Ocean, and is adrift.
The ship, Morning Spruce, has apparently been without power for several days and is floating in the Sea of Okhotsk. It isn't clear when it will be repaired or reach US shores to divulge its contents. As a result of the wandering Spruce, Hyundai has reportedly had to reschedule some of its planned marketing efforts for the new model.
The 2014 Equus receives a suite of changes inside and out, including freshened styling, revamped center stack controls, a new instrument cluster and additional tech. Underneath, the rear-drive sedan gets a reworked suspension and a new sport mode to ease some of its nautical-by-nature handling. The 5.0-liter Tau V8 and eight-speed transmission - updates for 2012 - stay the course for 2014.

Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.

Hyundai teases updated Equus before Big Apple debut

The digital ink has yet to dry on some of our Geneva Motor Show coverage, and we're already shifting gears getting ready for the New York Auto Show. To help get us in the New York state of mind, Hyundai has released this shadowy image hinting at the refreshed 2014 Equus that it will be unveiling at the end of the month at NYC's Javits Center.
While we can't make out any major changes in this single image, Hyundai promises at least 30 updates to its flagship sedan including improvements to styling, cabin materials and ride and handling as well as advancements in advanced safety features and "driver technology displays." If we had to guess, the latter sounds like it might be something along the lines of a digital, reconfigurable gauge cluster. The only major difference we can actually see in this image are the new multi-spoke wheels, but we're sure Hyundai will be dropping some more hints before the official introduction on March 27.