2010 Hyundai Genesis Coupe 2.0t on 2040-cars

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How the Koreans are cracking the luxury market

South Korea's two largest automotive brands are no longer the same companies they were when they first entered the world stage.
Anyone who visits Seoul after a few years absence is likely going to be in for a shock. What was, not that long ago, a decidedly third-world city is today a thriving, sprawling metropolis increasingly on a par with the world's most modern cities.

2015 Hyundai Genesis

It's not easy to drive a prototype-level version of the upcoming, second-generation Hyundai Genesis sedan.
Three hours in airports; fourteen hours in a plane; two hours riding in a car from a Iuncheon to my hotel in the now-famous Gangnam district of downtown Seoul; another two hours-plus on a bus from Seoul out to the Hyundai nerve center in Namyang. And that's just the travel.
Finally settled into a massive presentation room deep in the heart of the Namyang R&D center, freshly denuded of all of my camera gear and fortified with abundant coffee and green tea cookies, I still faced hours of product presentation; question and answer sessions with a large team of engineers, designers and executives; an official unveiling under the soaring dome of the Design Hall; a strolling lunch and more coffee. And then, finally, a shuttle ride to the proving grounds around which the whole facility hums with enterprise for an all-too-brief stint behind the wheel of a car that, by this point, I'm basically slavering to get my hands on.

2013 Hyundai Veloster Turbo: February 2013

I just couldn't bring myself to lead this post with the image you see on the right. The winter months have not been kind to our matte gray 2013 Hyundai Veloster Turbo, and since you can't just run the thing through your local car wash, our oddly shaped little hatchback has spent more days dirty than clean. It breaks my fleet manager heart to see one of our test cars covered in schmutz so frequently, but let's be honest - the last thing anyone wants to do when it's 12 degrees Fahrenheit outside is play with a hose and spend a good amount of time hand-washing a car.
Moral of the story: If you live in a cold-weather state where you expect to get regular doses of the white stuff, matte paint probably isn't for you. Not to worry, though, as the Veloster Turbo is offered in plenty of pretty, car wash-friendly colors.
We'll have a lot more to talk about regarding the Veloster's cleanability in forthcoming updates, and we're even planning a trip to the Dr. Beasley's office - the company that created the special matte paint detailing kit for the Hyundai - to have their experts show us how it's done. For now, let's spend some time talking about what we've learned about the turbocharged hatch during its honeymoon phase here in the Autoblog Garage.