2007 Honda Odyssey Ex Mini Passenger Van 4-door 3.5l on 2040-cars

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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Honda Civic Type R on track to smash 'Ring record, eclipse NSX

Honda has made some serious performance machinery over the course of its history, but few products have been as hotly anticipated as the upcoming new Civic Type R. Following a deep and proud history of Type R Hondas, the latest Japanese hot hatch is continuing its long striptease at the Paris Motor Show this week. But before it does, Honda has released this video clip featuring project leader Suehiro Hasshi - and he has some bold claims to make.
For one, he says it'll be the best Type R yet - and that's quite a statement considering some of its predecessors, including the almighty NSX Type R. Hasshi-san also reiterates Honda's aim of snatching the front-drive lap record at the Nürburgring away from the likes of Renault and Seat, and reports that the Honda team is on track to chew every bit it's biting off. In short, the new Civic Type R ought to be sensational.