2004 Honda Odyssey Lx Mini Passenger Van 5-door 3.5l on 2040-cars

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Honda thumbs nose at fleet sales, claims it leads in key vehicle segments

Fleet sales are a way of life in the automotive industry. There are many non-retail customers that need vehicles, but going too far can reduce brand image and vehicle resale value. While some of its competitors have fleet sale that account for up to 20 or 30 of overall sales, Honda is bragging that it has the lowest fleet sales of all mainstream automakers for the first five months of 2013.
After calculating new-car registration data from R.L. Polk, Honda says that just two percent of its sales through went to fleet customers compared to an industry average of 19 percent. Even though this means Honda leaves plenty of sales on the table each month, it also claims to have the highest resale value and lowest cost of ownership among its competitors. In terms of retail sales, Honda says that the Civic, Accord, CR-V and Odyssey all lead their respective segments, and it breaks down/brags about its retail sales success in the press release, which is posted below.

Honda takes us through 50 years of automobiles in 60 seconds

Honda's wonderfully simple, fun ads are not in short supply right now. We showed you Hands, the followup to 2003's The Cog, last week. If you haven't had a chance to look at those two great videos, we strongly encourage you to head over that way and give them a watch.
The latest minute-long commercial is a bit more dear, though. And while it may be in Japanese, it's still a cool look back at Honda and its car-building history.
This is also a great video if you're a fan of odd, vintage Japanese vehicles. Honda's T360 and a few old Civics are featured heavily, although we can't help but notice that a few very big names are missing. Where's the NSX or the S2000? How about the original Insight, a car so revolutionary it still has a cult following today? Honda has made some great cars, we just wish it'd show off more of them. Check out the video below.

Honda Ridgeline to take two-year dirt nap before resurrection

Three years ago, Honda said there would be no new-generation Honda Ridgeline coming in 2011. In late 2011, when there was still no word on a replacement for the little truck that's been carrying on pretty much the same since 2006, within the space of a month both Honda's US truck planner and the CEO of American Honda said the Ridgeline would continue and that it was an integral part of the lineup.
But that doesn't mean it can't take a two-year timeout. A report in Ward's Auto says that the Lincoln, AL plant that builds the Ridgeline will cease its production in September, 2014 and a new one won't arrive until 2016. That's a walk-back from when the plan was to have the current truck run until a week before the next-generation truck went into production. Even so, Honda still says the Ridgeline isn't going away forever, a company spokesman telling Ward's, "Ridgeline continues to be an important part of our lineup."
2016 is a long way away, though, and we all know how quickly a product line put into a coma can end up suffering fatal consequences. Even though we keep talking about the Ridgeline, perhaps what Honda is actually saying is that the small pickup market is important to them, and they're working on a way to take better advantage of it than the Ridgeline was doing. We'll find out one way or the other in three years.