2012 Honda Civic Ex-l Sedan 4-door 1.8l on 2040-cars

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Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

Fred Savage wants to narrate your home videos to practice for Honda gig

Honda is getting ready to launch a new advertising campaign with Fred Savage of The Wonder Years (and The Princess Bride) fame, and in order to get his voice in game shape, Savage is taking to social media to get prepared. More specifically, he's apparently interested in adding some voiceover to fun videos provided by fans of the Honda brand, and all you have to do to be considered is to get his attention on Twitter using the hashtag #HondaPromo.
We have no idea how Savage or the Honda PR team plans to choose which videos will be turned into narrated works of art, but we do think it's a pretty fun idea. So, if you happen to have a video that could use some narration, and you think Savage would provide the perfect pitch, hit him up. Oh, be sure to read the terms and conditions first.

GoPro learned to hoop from Meadowlark Lemon

Wait, wait, wait. We promise that there's something to do with cars in this story. Really, there is. It also, though, features some basketball antics. And the entire thing is possible thanks to the magic that is the GoPro.
Strategically situated, the little cameras capture David Kalb, a master when it comes to making trick basketball shots. This time, he's showing just what he can do when launching balls through the sunroof of a Honda Civic. That includes dribbling and sinking a layup (although we think he may have traveled when driving to the net).
Take a look below for the video, and let us know what you think of Kalb's tricks down in Comments.