2010 Honda Cr-v Ex-l Sport Utility 4-door 2.4l on 2040-cars

Auto blog

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Watch these guys creatively cover No Diggity in a Honda Civic

People do some weird things in their cars. Take these two gentlemen and their Honda Civic. Rather than tune in to satellite radio or hook up an iPod, they've opted to create their own music.
YouTube musician Flula (in the passenger seat) and his friend Chester perform a cover of Blackstreet's Number-One Billboard hit, "No Diggity," complete with the requisite auto tuning, all while on the go. Is it weird that we almost prefer this wacky version to the original '90s R&B classic? Take a look - and a listen - by scrolling below, and note that we've included the original song featuring Dr. Dre... you know, for comparative purposes.

First production HondaJet nearly completed

We may mention Honda around here mostly for its cars, but the Japanese industrial giant makes a whole lot more than that. The company builds motorcycles, ATVs, marine engines, power equipment and - soon enough - jet airplanes.
Honda has been working on its first private jet since before 2006, and after a good eight years or so of prototype testing, began building its first production version a bit over a year ago. And now it's almost ready for delivery.
The first production HondaJet is nearing completion and has had its GE Honda HF120 jet engines installed, after which it will conduct initial ground tests before taking its first flight this summer. The jet is painted in a new shade of pearl green with a gold stripe, added to the color catalog alongside the silver, red, yellow and blue options.