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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Honda, Top Gear working on 130-mph lawn mower

We're not even sure they've got a blade of Kentucky Bluegrass to cut, but the folks at Top Gear have gone ahead and started building what will become, if they're successful, the world's fastest lawn mower. Actually, it appears Top Gear is not doing much of the design and assembly work at all, instead having solicited help from experts at Honda and Team Dynamics, which oversees the automaker's touring car efforts.
What the three are working on is a riding lawnmower with a 110-hp engine that can reach 60 miles per hour in four seconds and trim turf at speeds up to 130 mph. If they succeed, such a maximum velocity would put them well ahead of the current record for the world's fastest lawnmower, which is 96.529 mph set by Bobby Cleveland and his Snapper race mower at the Bonneville Salt Flats in September of 2010. Top Gear hasn't said whether or not it will officially go after Cleveland's record, but the build will be featured in an upcoming issue of the Top Gear magazine and is scheduled to be completed by June 17, so we may learn what this maniacal mower's true purpose is then.
According to TG's report on how the build is going, as well as the video of it being fired up (literally) for the first time below, there aren't many actual mower parts left on this machine. What started out as a Honda HF2620 mower now sports wheels and tires from a racing quad, a back axle from a go-kart, a steering rack from a Morris Minor and a 1000cc engine from a Honda VTR1000F sport bike. All that remains from the original mower are the pedals and body panels; even the steel cutting deck has been replaced with a lighter fiberglass version. And blades? This mower will be bladeless, instead using two electric motors to spin lengths of brake cable like a weed whacker.

Ford F-150 bumps Camry from top of Cars.com American Made Index

With July 4th just around the corner, what better time could there be for Cars.com to announce that the Ford F-150 is the Most American car of 2013? This may be especially true since it was the Toyota Camry, a car produced by a company based in Japan, that had held the top spot from 2009 to 2012.
Cars.com compiles its Most American list by considering the amount of parts each vehicle uses that come from America, where it's final assembly takes place and how many units per year are sold. "While the assembly point and domestic parts content of the F-150 didn't change from 2012-2013, vehicle sales are responsible for bumping the F-150 to the top spot," according to Patrick Olsen, Editor-in-Chief of Cars.com.
As far as automakers go (as opposed to individual models), Toyota retains the top spot it held in 2012, with General Motors, Chrysler, Ford and Honda (in that order) rounding out the list. The motivation behind this list each year, according to Olsen, is "to help car shoppers understand that 'American-Made' extends beyond just the Detroit three" and because "a study we conducted in 2012 indicated that 25 percent of shoppers surveyed preferred to buy American."