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Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

Are you the 2014 Honda Fit?

Despite being the oldest model in North America's subcompact sweepstakes, the current Honda Fit remains a paragon in its segment, offering unparalleled packaging, good road manners and robust reliability. In fact, even with far more modern competitors like the Chevrolet Sonic, Ford Fiesta, Hyundai Accent and Nissan Versa Note on the scene, it may well still be the best of the bunch.
All of which explains why we're so nervous about the next-generation model, shown in these apparently leaked stock shots scanned from an in-country magazine (no, that rear end really isn't that wonky, it's the page curl distorting the image).
Will the next Fit retain the current car's incredible seating flexibility? Will it still offer a sweet-shifting manual transmission and a four-cylinder seemingly happy to bounce off its rev limiter all the livelong day? We won't know until we try it, but if these shots are representative of what we can expect in North America, it certainly will look very different. While the same two-box shape with roughly the same greenhouse remains, the front end looks much more aggressive than before, with squinty-eyed headlamps blending into a Civic-like grille, all sitting over a lower fascia with unusually oversized air intakes. The profile view is dominated by the front quarterlight and a new sharply rising character line that originates in the front fenders and terminates in the headlamps.

Honda to power new Formula Lites open-wheel racing series

Open-wheel racing is almost always incredibly exciting to watch, whether it's the constant passing of the Indy 500 on an oval or the technological tour-de-force from Formula 1. However, both of those disciplines are essentially impossible for a normal person to enter. Of course, there are already cheaper, more amateur-friendly open-wheel competitions, like Formula Vee. A new SCCA Pro Racing series called Formula Lites aims to be a step in the ladder between those, offering a development opportunity to young drivers who want to be professionals.
The series already has some impressive backers. One of the biggest needs is now filled, as Honda has signed on as the engine supplier. All of the cars in Formula Lites will use the company's K24 2.4-liter four-cylinder engine. The automaker didn't specify power output for the competition engine, but in production models the K24 has made in the neighborhood of 190-200 horsepower in many applications. That should make the racers plenty potent.
All of the cars are using the new carbon fiber FL15 chassis from Crawford Composites, and Pirelli is the series' tire supplier. The organizers' goal for the cars is to keep racing costs down, while offering a reliable platform. Formula Lites plans to start racing with a few events later in 2014, and the full calendar begins in 2015. Scroll down to read the full announcement about Honda's involvement.