2008 Honda Accord Sdn on 2040-cars

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Average new-car fuel economy figures continue record pace

Manufacturers are making more efficient cars and trucks; we've known that to be true for some time. Nearly every new car has some sort of trick to eke a few extra miles out of every gallon of fuel. Whether that be turbocharging, active aerodynamics or hybrid technology/electrified powertrains, the fact is that our vehicles are more efficient than ever before.
Thanks to a recent study by TrueCar, we've got fresh quantitative data to support the above statements. For the fourth month in a row, we've seen an improvement in national fleet fuel economy. We Americans are 0.7 miles per gallon more efficient than we were last month, and our cars are 1.6-mpg better than at this time last year. That said, we're still down on 2013's high, which was set back in January at 24.5 mpg.
Not only does this reflect the improved technologies in our vehicles, but it demonstrates a changing mindset among consumers, who are purchasing more efficient vehicles despite the relative stabilization of fuel prices. Every fuel-efficient model sold drives its manufacturers fleet average up.

Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos]

Who would have ever thought there'd be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers.
Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn't even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It's Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth. Chevrolet, Honda, Audi and Toyota were the other automakers in the top 20, but we'd be remiss if we didn't at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump.
Of all the car videos, only the Fiat ad wasn't played during a Super Bowl. Check out all eight videos - in order - after the jump. Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi's Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets.

Honda Civic poised to get new Earth Dreams engines

When Honda executed its emergency refresh of the Civic for 2013, it didn't do any massive powertrain reworking. But that doesn't mean new things aren't already in the works for Honda's compact. According to Automotive News, Honda has confirmed that it will offer the Civic with a new Earth Dreams powerplant sometime in the future, though details on timing and exactly what sort of engine are unclear as of this writing.
The confirmation comes from Honda's executive vice president and regional director for North America, Tetsuo Iwamura, who says that the Earth Dreams engine will come when the Civic is re-engineered or redesigned, not during a refresh. There is also no mention of whether these changes will apply to just the standard Civic, or if the Si and Hybrid models will receive some Dreamy new tech, as well.
The entire Earth Dreams group of technologies encompasses more than just naturally aspirated engines with direct injection. A turbo-diesel engine is also part of this suite, as are new continuously variable transmissions and new gasoline-electric hybrid powerplants. Honda launched its 2.4-liter and 3.5-liter Earth Dreams engines in the redesigned 2013 Accord.