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Honda celebrates the life of Ayrton Senna the best way it knows how

Honda is returning to Formula One in 2015 with McLaren, and when that engine maker and that F1 constructor are mentioned together, two other words are never far behind: Ayrton Senna. There are engine suppliers, constructors and drivers that have bigger numbers, but those three form a triumvirate that came close to defining F1 in the eighties.
Honda Japan has produced a commercial called Sound of Honda that celebrates Senna at a race that turned out to be one of the most momentous of his career for good and bad reasons: the 1989 grand prix at Suzuka where he won, then was stripped of, the driver's championship.
The commercial has a terrifically simple premise - there's no CG, no old footage of Senna, no one says a word, it's just sound. And it's pretty damn good. Check it out below.

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

Newest version of Honda's ASIMO coming to TV on April 15

Honda's ASIMO robot is moving into its teenage years, having originally been introduced in 2000, and like all teens, it's still learning. The bot has received regular incremental upgrades over that time, and the latest version will premiere on LIVE with Kelly and Michael on Tuesday, April 15.
The newest enhancements provide ASIMO with improved hand dexterity, the ability to use sign language, run faster, climb stars more smoothly, balance on one foot, jump and more. Honda says other new features will be demonstrated with hosts Kelly Ripa and Michael Strahan on the show.
The ongoing development of ASIMO, which stands for Advanced Step in Innovative Mobility, is being done so that one day it can help humans who require assistance. The current version is 4-feet, 3-inches tall, weighs 110 pounds and is made mostly from magnesium alloy and plastic. A big limit is still its lithium-ion battery that only provides 40 minutes of charge. The robot has not needed human control to move since a previous iteration in 2011, which also improved its manual dexterity. It could even pour drinks.