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GM thinks Colorado and Canyon midsize trucks will lure crossover buyers

The invitation to come out and sample product at the General Motors Proving Grounds in Milford, MI is rarely dull, and after spending this morning driving preproduction versions of the Chevrolet Colorado and GMC Canyon all we can say is... under strict embargo. Sorry, America, we were as excited as many of you are to learn more about GM's new midsize truck range and take note of how they go down the road, but it's going to be September before we're allowed to share that with all of you. Here's to sweet suspense.
While we might not be able to talk about refinement or handling yet, we did find some of the product positioning and marketing statements from GMC and Chevy officials on hand at the program to be pretty interesting.
Of course, we all know that the literal competitive set for Canyon and Colorado is comprised of two comparatively ancient Japanese midsize trucks: the Toyota Tacoma (which currently owns this segment) and the Nissan Frontier. The Frontier's bones are as old as the 2005 model year, with 2009 marking the last time the truck was updated. The Taco was also launched in 2005, though it did see a freshening for 2012. The point remains that, in every facet from powertrain to dash plastics, the GM midsize truck twins are going to look positively space age by comparison when they hit the market for MY 2015.

2013 GMC Acadia Denali

Refreshed, Not Refreshing
I'm probably ill-suited to accurately and fairly take the full measure of a vehicle like the 2013 GMC Acadia Denali. This is a machine conjured around the express notion of corralling and then herding a brood of rafter-swinging hatchlings to and fro in relative comfort, and with no such passel of wee Bowmans to call my own, it's difficult to give this rig a fair shake. While I can certainly weigh cargo capacity, legroom and fuel economy stats with the best of them, I'd be lying to your face if I said the word "crossover" didn't urge some uncontrollable Pavlovian recoil from the murky recesses of my frame. To put it simply, I just can't stand the damn things.
As a rule, the segment is built on a bed of compromise. Manufacturers love nothing more than to spin up a tired yarn about the virtues of this particular neck of the market. We're told the crossbreeds deliver all the ride quality, driving dynamics and fuel economy of a car married with the seating position, capability and interior volume of the SUV set. That all sounds as swell as a sunset, but as the 2013 Acadia Denali so artfully illustrates, the advertising on the box is rarely congruous with the prize inside. Even with an imaginary squad of younglings at my heels, the refreshed luxury crossover doesn't quite manage to scratch the promised itches.

GMC vehicles earn spot on Madden NFL 25's roster

In the real world, the Super Bowl MVP gets a Chevrolet Corvette. Last year's MVP, Joe Flacco, took delivery of a C7 Corvette Stingray after leading the Baltimore Ravens to victory over the San Francisco 49ers.
In the video game world of the Madden NFL series, the Super Bowl MVP gets a 2014 GMC Sierra Denali. Why no Stingray in the video game? Because GMC inked a deal with EA Sports for the truck and SUV builder to be named the official vehicle of the football video game's twenty-fifth anniversary edition.
The new Sierra Denali will be joined by the Yukon, Acadia, and Terrain in game, with stadium promotions for the brand throughout the season. Yes, even when you're beating the hell out of your buddy who insists on playing with the hateful Cowboys, you'll be seeing commercials. (Hold your keystrokes, Cowboy fans. We're just kidding. Sort of.)