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J.D. Power: Mini, Lexus again offer most satisfying sales experience

JD Power has released its annual Sales Satisfaction Index Study, and once again Mini and Lexus have taken top honors. Overall, buyers are more satisfied with the auto-buying sales experience than they were last year, with those surveyed reporting an average score of 664 points on a 1,000-point scale. That's up from 648 in 2011. Dealer satisfaction also increased by five points over last year as well.
All told, Lexus brought home an index score of 737, which was high enough to put it atop the luxury brands for the second year in a row. JD Power says Infiniti came in second in that category with a score of 728 and Cadillac rounded out the podium with it's rating of 725. Speaking of Infiniti, that brand saw the single largest jump in sales satisfaction of any brand on the survey, popping up 52 index points over 2011.
Among mass-market brands, Mini ranked highest with a score of 712, followed closely by Buick with 706 and GMC farther down the line with 683. You can check out the full press release below for more information.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM 6.2L EcoTec V8 rated at 21 mpg by the EPA

General Motors is already laying claim to best-in-class power for its new 6.2-liter V8 that will be offered in the 2014 Chevy Silverado and GMC Sierra this fall, and now it has released fuel economy numbers for the big engine. Available as an option on the Silverado LTZ and High Country (shown above) models as well as the the Sierra SLT and Denali trims, the 6.2L EcoTec3 V8 will return 15 miles per gallon in the city and 21 mpg on the highway on rear-wheel-drive trucks; these numbers drop by one mpg each on four-wheel-drive models.
These estimates are in addition to the engine's 420 horsepower, 460 pound-feet of torque and max trailering capacity of 12,000 pounds, and considering all that power it's not terribly far away from the fuel economy of GM's equally new 4.3-liter V6 and its rating of 18 mpg city and 24 mpg highway. This announcement comes just days after a report indicated that GM is unable to keep up with the demand of the 5.3-liter V8 in the fullsize Chevy and GMC trucks due to supplier issues. GM's official press release for the 6.2-liter V8's fuel economy is posted below.