2008 Gmc 2500hd Crew Cab Short Bed 6.6l Duramax Diesel Automatic 4x4 Slt on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2015 Chevy Silverado, GMC Sierra can tow up to 12,000 pounds

Think back to the launch of the 2014 Chevrolet Silverado. At the time, General Motors happily trumpeted that its fullsize pickup could tow up to 11,500 pounds when properly equipped - impressive stuff, no doubt. But now, revised tow rating practices have been put into place, called SAE J2807. And with these new methods of testing, GM can now officially rate both the Silverado and its GMC Sierra twin as being able to tow up to 12,000 pounds.
Of course, not all Silverado and Sierra models are capable of this feat. In fact, because of SAE J2807, most of the truck models have actually had decreases in tow ratings from the 2014 to 2015 model year. For example, a 2014 Silverado Crew Cab with the 5.3-liter V8, 5.7-foot box and 3.73 rear axle was rated at 11,200 pounds in 2014, but has since been reduced to 10,800 in 2015. Same goes for the Sierra.
But for 2015, both the Silverado and Sierra can be had with a more powerful 6.2-liter V8, as well as a Max Trailering Package that includes a 9.76-inch rear axle, heavy-duty rear springs, revised shock tuning, improved cooling and a new trailer brake controller. There are also four- and seven-pin, bumper-mounted connectors, a trailer hitch (duh), and a G80 locking rear differential. This configuration, with either model, is the only way you can actually tow 12,000 pounds.

Ward's releases 10 Best Interiors list for 2014

While we're still a ways off from the automotive awards season proper, where things like North American Car and Truck of the Year, Motor Trend's Car of the Year and Car and Driver's Ten Best are named, that doesn't mean there aren't trophies being handed out to deserving automakers. Ward's 10 Best Interiors being one of them.
As the name might imply, the magazine focuses on the very best interior treatments in the US market. Whereas some awards purposely exclude extreme, high-dollar offerings, Ward's considers them - the only requirement is that a vehicle has a "new or significantly redesigned interior."
Ward's offered up the list of winners in simple, alphabetical order, and it only seems fair to do the same: