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2015 GMC Sierra Elevation Edition goes dark, looks good

Forget about the so-called sporty Chevrolet Silverado Rally Edition. If you want a General Motors pickup with some added style, this one looks like a more cohesive, well-done package to our eyes (though it's also not "sporty," despite GM using that term over and over again). It's called the GMC Sierra Elevation Edition, and it hits dealerships later this year.
For its more stylish truck, GMC has fitted the 2015 Sierra Double Cab with a body-colored grille surround, door handles, mirror caps, side moldings and bumpers. The truck also rides on black 20-inch aluminum wheels.
The Elevation Edition, which GMC contends qualifies as a sport truck, comes standard with the Sierra's 285-horsepower, 4.3-liter V6, though buyers can opt for the more powerful 5.3-liter V8 with 355 hp. Other standard goodies include OnStar with 4G LTE connectivity and Bluetooth, all housed in the 4.2-inch Intellilink color display.

Chevy and GMC trucks get CNG option pricing

Chevrolet and GMC have clued us in to pricing of the bi-fuel option for the 2015 Silverado and Sierra 2500HD CNG and 3500HD CNG pickups: it starts at $9,500; we're still missing the rest of the pricing inferred by the word "starts," however. If you remember from the Chicago Auto Show introduction, the 6.0-liter V8 puts out 360 horsepower and 380 pound-feet of torque when drinking gas, 301 hp and 333 lb-ft when inhaling CNG.
Chevrolet figures that a bi-fuel Silverado HD is worth $2,000 in savings if driven 19,500 miles on CNG and 7,500 miles on gasoline in the span of a year, a recoup rate easily attainable to high-mileage fleet owners. It can be specced on double- and crew-cab pickups with single rear wheels, not on dualies.
The 2015 Chevrolet Express and GMC Savana short-wheelbase passenger and cargo vans also get CNG options, starting at $10,825 for the three-tank system, and $12,090 for the four-tank system that can only be had on the cargo hauler. You'll find a bit more info on all of the permutations in the press release below.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")