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2015 Chevy Canyon, GMC Colorado to net up to 27 mpg with 4-cylinder

Before even officially going on sale to customers, the GMC Canyon and Chevrolet Colorado midsize pickup twins are already proving to be a success with dealer orders exceeding original projections. Now, there is even more good news for these siblings, with the fuel economy for their four-cylinder engines netting class-leading numbers and the 3.6-liter V6 getting segment-best payload ratings.
The 2.5-liter four-cylinder in the two trucks makes 200 horsepower and 191 pound-feet of torque, and in rear-wheel drive and six-speed manual trim it has an EPA rating of 19 mpg city, 26 mpg highway and 22 mpg combined. Opting for a two-wheel drive configuration with the six-speed automatic bumps those figures slightly to 20 mpg city, 27 mpg highway and 22 mpg combined. Finally, a four-wheel drive model with the automatic 'box carries a 19/25/21 rating. Those numbers are a tick better here and there compared to what's offered by the optional V6.
The twins' major four-cylinder, midsize pickup rivals are the Toyota Tacoma and Nissan Frontier, but they're both getting somewhat long in the tooth. To compare fuel economy and power, a two-wheel drive Tacoma with its 2.7-liter four-cylinder is rated at 159 hp and 180 lb-ft, and achieves 21/25/22 mpg. The Frontier with its 2.5-liter four-cylinder is good for 152 hp and 171 lb-ft, and carries 19/23/21 mpg figures.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

eBay Find of the Day: 1976 GMC Motorhome is a jolly green giant

If you have a need to relive the 1970s, then here is the vehicle for you. This groovy blast from the past is a 1976 GMC Motorhome currently for auction in Florida on eBay Motors, and it is one green machine - just not in the modern sense.
The seller claims that this beast has had just two owners and has covered a mere 61,308 miles in its decades on the road. It's reportedly never been restored or repainted and comes with all of the necessary books and manuals. A 7.5-liter (455-cubic-inch) Oldsmobile V8 with a three-speed Turbo-Hydramatic automatic transmission powering the front wheels propels this far-out RV, and the double set of rear wheels out back use a self-leveling air suspension to provide a cushy ride.
The purported low miles and good condition really make this GMC a stand out, though. The exterior combination of lime stripes and beige with just a touch of green is like nothing else on the road today. Plus, the polished bumpers and wheels make it all pop. Inside, it's even better with monochromatic green upholstery and shag carpet. It features everything you'd ever need on a long trip, including a bathroom, kitchenette and lots of seating. The only hint of modernization is an HD TV next to the stove, but its size is a perfect fit for the hole there.