1997 Gmc Jimmy Sl Sport Utility 4-door 4.3l Reserve Is Well Below Bluebook on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2015 Sierra All Terrain HD looks ready to hit heavy-duty trails

GMC is getting its heavy-duty trucks ready for the mud this summer with its All Terrain package for the Sierra 2500HD and 3500HD. Meant to blend style, tech and ruggedness, the pack includes a lot of extra chrome outside and an off-road package underneath.
The 2015 Sierra All Terrain HD trucks naturally come standard with four-wheel drive with an electronically controlled transfer case to handle things in the dirt. The Z71 off-road package is also standard, which includes Rancho twin-tube shocks, hill descent control and a skid plate. To add some style when off the beaten path, the pack includes chrome trim on the mirror caps, lower bumper and grille surround, plus LEDs around the headlights and 18-inch wheels (20-inchers are optional on the 2500HD). The 3500HD also gets chrome, adjustable outside camper mirrors. The interior receives a technology upgrade thanks to the standard rearview camera and IntelliLink infotainment that can act as a Wi-Fi hotspot through OnStar 4G LTE, read text messages and includes Siri Eyes Free for iPhone users.
The All Terrain package goes on sale on both trucks this summer and is offered on either the SLE or SLT trim levels in double cab and crew cab models. The standard engine is the 6.0-liter V8 with 360 horsepower and 380 pound-feet of torque, but the Duramax 6.6-liter, diesel V8 with 397 hp and 765 lb-ft is also available. The gas engine is mated to a Hydra-matic six-speed automatic, and the diesel uses an Allison six-speed automatic. Scroll down to read the full announcement about these heavy-duty off-roaders.

GM recalling 22K Silverado and Sierra trucks for seat issue

General Motors will recall 21,721 of its new 2014 Chevrolet Silverado and GMC Sierra pickups over front seats that could move if the vehicle is hit from behind. Affected vehicles all feature manual adjustments for the two front seats, according to a report from Automotive News.
Of the nearly 22,000 vehicles covered under the action, the overwhelming majority - 18,972 -- were sold in the United States. A further 2,575 were sold in Canada, while 103 were shipped south of the border to Mexico. Finally, another 71 were sold outside North America altogether. As of right now, there are no reports of injuries due to the defect.
Naturally, Chevy and GMC dealers will make the repairs free of charge, although it's not clear as of this writing if GM will be notifying owners or just addressing the issue at the truck's first service.