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2015 Ford C-Max gets a corporate nose job [w/video]

Ford might not have the splashiest booth here at the 2014 Paris Motor Show, but the automaker is showing off quite a bit of hardware that will actually end up on roads across Europe. Parisians are no doubt tickled at getting to see the specifications of the Mustang tuned for The Continent (which has a revised suspension for European roads, and a few visual nips and tucks), in addition to the revised face of the family-friendly C-Max.
As you can see, C-Max styling has been revisited with a deft touch, grafting Ford's six-sided corporate grille on the nose, in place of the outgoing car's two-part affair. New headlights can also be found on the car's revised front fascia, though the rear end of the C-Max looks only slightly different than the current version.
Inside the cabin, Ford has consolidated controls and upped the ante in terms of material quality, with "black satin" and chrome details and more storage capacity, overall. Grocery-lugging moms and dads everywhere should appreciate the hands-free liftgate feature, as well.

Techstars Mobility brings transportation startups to Detroit

A new tech incubator is looking to combine the Motor City's automotive history with its evolving tech startup landscape. "Techstars Mobility, Driven by Detroit" kicks off its first round with 10 startups next week. Techstars is an established accelerator network with incubators around the world, and Detroit is a new addition. The projects center around mobility in some form, be it improving vehicles, moving goods, or working cars into the sharing economy in new ways. In return for a percentage stake in each company, Techstars provides mentorship, access to experts, seed money, and a collaborative environment. One startup we're particularly excited about is Motoroso. This site is like Pinterest for the car-obsessed, with boards replaced by garages that can contain photos and links to other projects. The site lets you follow brands – Chevy, Porsche, Ducati, and others already have profiles – as well as other users. For the Autoblog editors, Motoroso provides a new way to share stories, photos, and video, as well as a way to discover new products and interesting DIY projects. Take a look at the Autoblog profile and wander around the site to check things out. Another one of the startups, Classics & Exotics, is helping owners of interesting cars and would-be drivers connect in an Airbnb-style distributed rental program. Think of it as an auction catalog you can drive. Renters can specify the price, mileage, minimum driver age, and availability. Similar to Airbnb, Classics & Exotics provides each vehicle owner with $1 million in liability and damage protection. The company also vets renters for added peace of mind. Sounds like fun, and a cheap way to avoid a costly Craigslist or eBay mistake. Along similar shared-economy lines comes SPLT, a ride-sharing platform that finds people going where you're going and lets you hop in a car and split the costs. It's aimed at commuters but also has great applications for those looking for occasional one-way rides somewhere. SPLT notes that the system is a good way to meet new people – hopefully, good new people. Depending on how well SPLT keeps sketchy rides and riders out of the system, this could be a solid alternative to services like Uber and Lyft. This Techstars Mobility class has backing from corporate sponsors, including Ford, Honda, Magna, Dana, Verizon Telematics (Verizon has an offer pending to buy AOL, our parent company), and McDonald's.

Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.