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Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

Formula Drift kicks off 11th season on Streets of Long Beach

The 2014 Formula Drift series kicked off last weekend in Long Beach, and saw Chris Forsberg, who you'll recall went mad and drifted around a warehouse in an Infiniti M, take the title behind the wheel of his Hankook Tire Nissan 370Z (shown above).
Forsberg really ran away with the first round of competition, outscoring his closest opponent, second-place finisher Kenneth Moen and his Bridges Racing Nissan 240SX, by 20 points. Third place was 2013 championship winner Michael Essa and his Yokohama BMW M3, 30.5 points behind Forsberg.
In the manufacturers' title, Nissan took an early lead with 122 points, which isn't a huge surprise considering five of the top ten drifters were piloting either a Z or a product of the brand's S platform. Ford, which had two drivers (Justin Pawlak and Vaughn Gittin, Jr.) in the top ten, took home second place, while BMW is currently third in the manufacturers' standings.

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?