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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Autoblog Podcast #327

New York Auto Show, Jim Farley interview, 2014 Chevrolet Silverado fuel economy, Ford fuel economy app challenge
Episode #327 of the Autoblog Podcast is here, and this week, Dan Roth, Zach Bowman and Jeff Ross talk about this year's New York Auto Show, Chevrolet's latest assault in the pickup truck fuel economy battle, and Ford's reward for developing a better fuel economy app. Dan also has an interview with Ford's Jim Farley about the future of Lincoln. We wrap with your questions and emails, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #327:

Amid Mulally rumors, Bill Ford praises company's deep bench

Bill Ford went on the offensive to combat the rumors that CEO Alan Mulally would leave Dearborn for Steve Ballmer's vacated position leading Microsoft, adding that even if the 68-year-old, former Boeing exec were to depart, the Ford executive team is in a good place.
"I'm happy [Mulally] is going to stick around. But we also feel really good about where we are in terms of succession," Ford told Bloomberg TV, according to Automotive News. Rumors first cropped up about Mulally leaving Ford when AllThingsD speculated that he was in the running, early last month. In that same report, which you can read here, Ford's board of directors reportedly okayed the CEO stepping down ahead of his planned retirement in 2014.
That opened the floodgates, culminating in a report from a few days ago that the rumors over Ballmer's successor just might be true. The story is especially troubling, as Ford hasn't had Mulally under contract, according to AN. "He's here as long as he and I would like it to happen," Ford said, "We're also cognizant of training the next generation and getting them ready to go as well."