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Auto blog
Ford hybrids getting update to improve fuel economy
Tue, 16 Jul 2013Ford has announced that it is introducing "calibration updates designed to improve on-road fuel economy for owners of the 2013 Ford C-Max Hybrid, 2013 Ford Fusion Hybrid and 2013 Lincoln MKZ Hybrid."
We can speculate that these changes are at least due in part to lawsuits over mileage claims of hybrid vehicles. The automaker is enhancing 2013 models starting in August by raising their electric cruising speed to 85 miles per hour from 62 mph, optimizing the use of active grille shutters and the climate control system, shortening the engine warm-up period by 50 percent and reducing electric fan speed to minimize the fan's energy consumption.
It bears mentioning that Ford is doing pretty well in the US electrified vehicle market this year. The company claims to have grown its share in the segment by 12 points to 16 percent while taking a high number of Toyota Prius trade-ins in the process. Conversely, Toyota has experienced a five-percent drop in new-Prius sales over the same period. Additionally, Ford states that it has increased its share of the US vehicle market by one percent this year, more than any full-line automaker.
Michigan museum offers Model T driving classes
Sun, 29 Dec 2013Halfway between Detroit and Chicago, there is a car museum that gives visitors a unique level of interaction with antique cars. The Gilmore Car Museum in Hickory Corners, MI has a driver's training class to teach people of any age to learn how to drive a Ford Model T.
From the crank starter to the column-mounted throttle control, this driving school teaches people all there is to know about driving and operating a Model T. Each class lasts about two and a half hours and is only open to 18 students. There are ten sessions planned for 2014 - twice a day on May 3, June 22, July 22, August 23 and September 14. The class costs $95 (or $85 for members), and it also includes a tour of the museum's automobile collection.
In addition to this driving school, the museum has plenty of exhibits on the property, and it's open all but three days per year (Easter, Christmas and New Year's Day) with free admission for school field trips and active military. Be sure to check out the Gilmore Car Museum's website or visit them on Facebook for more info.
Car companies used to cook up sales with recipe books
Fri, 08 Aug 2014The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.