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Question of the Day: Most degraded car name?

When Ford came up with a not-so-sporty version of the Pinto and slapped Mustang badges on it in 1974, that was a low point for the Mustang name. When Chrysler applied the venerable Town & Country name on perfectly functional but unglamorous minivans, it saddened many of us. But perhaps the biggest demotion for a once-proud model came when, in 1988, General Motors imported a misery-enhancing Daewoo from Korea and called it the Pontiac LeMans. The original Pontiac LeMans was a great-looking midsize car with fairly advanced (for the time) suspension design and engine options including potent V8s and a screaming overhead-cam straight-six. The Daewoo-based Pontiac LeMans was a cramped, shoddy hooptie that served only to ruin the LeMans name forever, while stealing sales from the Suzuki-based Chevrolet Sprint. Sure, using the once-respected Monterey name on the Mercurized Ford Freestar was bad, but Mercury didn't have long to live at that point. I say the downward spiral of the LeMans name was the most agonizing in automotive history. What do you think? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Auto News Ford Mercury Pontiac Automotive History Classics questions ford pinto names

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

FIA introduces 'Hypercar Concept' for World Endurance Championship

One of the most common jabs at hypercars is the question, "Where can you drive them to their potential?" Imagine the answer being: to the checkered flag in the 24 Hours of Le Mans. We're not there yet, but the FIA World Motor Sport Council took a step closer to the possibility during its second annual meeting in Manila, the Philippines. One of three initiatives the WSMC announced for the 2020 World Endurance Championship was "Freedom of design for brands based on a 'Hypercar' concept." This "Hypercar concept" would replace LMP1 as the premier class in the WEC. The dream, of course, would be seeing racing versions of the AMG Project One, Aston Martin Valkyrie AMR Pro, Bugatti Chiron, Koenigsegg Regera, McLaren Senna GTR, Pagani Huara BC, and the rest of the gang trading paint and carbon fiber through Dunlop in a heinously expensive version of "Buy on Sunday, sell on Monday." The reality is that we don't have all the details yet on the set of regulations called "GTP," but the FIA wants race cars more closely tied to road cars, albeit with the performance level of today's LMP1 cars. Exterior design freedom would shelter internals designed to reduce costs, the FIA planning to mandate less complex hybrid systems and allow the purchase of spec systems. One of the FIA's primary goals is lowering LMP1 budgets to a quarter of their present levels. Audi and Porsche budgets exceeded $200 million, while Toyota - the only factory LMP1 entry this year and next - is assumed to have a budget hovering around $100 million. Reports indicated that Aston Martin, Ferrari, Ford, McLaren, and Toyota sat in on the development of the proposed class. If the FIA can get costs down to around $25 million, that would compare running a top IndyCar team and have to be hugely appealing to the assembled carmakers. The initiative represents another cycle of the roughly once-a-decade reboot of sports car racing to counter power or cost concerns. The FIA shut down Group 5 Special Production Sports Car class in 1982 to halt worrying power hikes, and introduced Group C. In 1993, Group C came to an ignoble end over costs; manufacturers were spending $15 million on a season, back when that was real money and not one-fifth of a Ferrari 250 GTO. Then came the BPR Global GT Series that morphed into the FIA GT Championship, which would see the last not-really-a-road car take overall Le Mans victory in 1998, the Porsche 911 GT1. That era would be most aligned with a future hypercar class.