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Ford unveils Mustang 50th anniversary logo, plans merchandise

The Ford Mustang turns 50 years old this year, and this is the logo that will announce the milestone occasion on a special line of merchandise. The graphic is the result of an internal design competition, and Ford will give 50 different companies the license to use it on traditional logo merchandise like shirts and watches, along with some untraditional items like pinball machines.
Ford is going to begin the celebrations at this week's New York Auto Show and continue them throughout the year, but April 17 is the official birthday of the the pony car that just won't quit. You can expect to start seeing anniversary merchandise in the next couple of weeks.

Ford readying dozen+ Mustang models for SEMA

Ford is unsurprisingly bringing a herd of its new 2015 Mustang models to next month's SEMA show in Las Vegas. Over a dozen of them are arriving from top aftermarket outfits like Galpin Auto Sports, Steeda, Roush and others. The Blue Oval isn't just shining a spotlight on the V8 model, though. The new EcoBoost 2.3-liter version with 310 horsepower and 320 pound-feet of torque is also getting its time in the sun.
Among the shined-up ponies will be a showcar helping Galpin celebrate the Mustang's golden anniversary, with the car is covered in the precious metal. The black paint over the body has gold flecks in it, and the wheels, side sills, brake calipers and badges all match, as well. However, it takes more than something shiny to truly impress at SEMA, and Galpin's Mustang also packs a Whipple supercharger for the 5.0-liter V8, boosting the bottom line to 725 horsepower. Take that, Hellcat. There's even a window in the hood to look through, not unlike a Chevrolet Corvette ZR1. The coupe also wears new headlights with LED turn signals that activate in sequence, just like the taillights, and the interior features black-and-gold Recaro seats.
Also set for its SEMA debut is an MRT showcar that takes the EcoBoost Mustang for a gallop with its TKO treatment. The black and orange two-tone car has been designed to incorporate select road racing elements. Mechanical upgrades include 14-inch brake rotors with new ducts, a Vortech air-to-air intercooler and an Air Lift suspension. The Mustang also shows off the company's products for added style and performance including a hood with integrated heat extractors and a unique front splitter.

Ford, Ram in heavy-duty towing spat

Every pickup truck commercial has the brand trying to convince us that its model is the biggest, brawniest vehicle on the block. But Ford and Ram appear ready to really throw down the gauntlet and scrap over the towing figures for their heavy-duty models, and it could potentially end up in court.
The issue revolves around what it means to be best in class. Ford claims that its 2015 F-450 (pictured above) has a max tow rating of 31,200 pounds, compared to 30,000 pounds for the Ram 3500 (right). However, both companies market these heavy haulers as having the top towing in their class. According to Automotive News, Ford is threatening legal action if Ram doesn't back down.
The situation isn't as simple as just comparing the numbers, though. First, the two companies calculate their towing capacities differently. Ram adheres to the SAE J2807 rating, while Ford uses its own internal system. Although, as the company introduces new models, they are certified using the SAE standard. "When an all-new F-Series Super Duty is introduced, it also will use SAE J2807," said Ford to Autoblog in an emailed statement.